The Best Gifts to Buy Before They Sell Out, According to Trend Forecasters

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Here at the Strategist, it’s become an annual tradition to talk to experts to uncoverthehottest items of the holiday season,beforethey sell out — think of it as a more deductiveapproach to our “Don’t Dillydally” series (and note that our predictions about what’s most likely to fly off shelves are usually right on the money). Last year, when we askedtrend forecastersabout what was in demand, the most covetable “It” items included highbrow-lowbrow collabs likeFendi x Skims, bubbleclogsfromSimon Miller, and bright balaclavas as seen in thelookbooksofMarine SerreandMiu Miu. The general consensus was that we were moving away from staying in and toward going out.
And that’s even more true this year. The vibe in 2022 is all “show up and show out,” according to Melissa Moylan, vice-president of womenswear atFashion Snoops, with “dopamine dressing” (think over-the-top ensembles) as a theme. And there’s definite nostalgia wrapped up in what’s popular — from ankle-baring UGGs tomocking(notmonogrammed) L.L.BeanBoat and Totes. According to Jessica Richards, founder of trend-forecasting firmJMR Trend + Creative, a newfound sense of normalcy after so much pandemic disruption has created “a deep desire to feel unique, to own things that feel personal and special.” (In other words, a basiccandleisn’t going to cut it.) The gifts we heard about are meant to feel slightly more one-of-a-kind — so you’ll be able to avoid the dreaded “giftingthe same thing as someone else” scenario. Read on for our panel of trend forecasters’ top gifts for 2022. Just make sure not to procrastinate, as they are all selling fast.
Practical puffers …

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One of last year’s viral hits, Free People’sHit the Slopes Fleece Jacket(which had aheavy presence on TikTokin ads and dupe videos) has made way for the Pippa Packable Puffer, another outerwear option from the brand. Billed as Free People’s “first-ever performance puffer” and boasting quilted insulation to keep the wearer warm, it’s designed to fold into its own pocket and doubles as a travel pillow. But the “inherent feeling of security” of stay-at-home styles from the past couple years “is not something we’ll see a total departure from,” Moylan says. So, in this case, you won’t have to choose between form and function. Plus, this puffer comes in much more unexpected hues (like passionfruit and highlighter) than the standardSuper Puff.
… And (less-practical) partywear

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There’s a “pent-up desire for partying,” says Sharon Graubard, founder of online fashion-forecasting serviceMintModa,explaining that it’s driving a lot of statement-making styles. Moylan adds that after two years where “consumers didn’t make much differentiation in their wardrobe as far as what to wear from day to night,” times are a-changing as the pandemic evolves — and that’s probably best illustrated by the return of the going-out top. It’s an easy piece to incorporate, and can be thrown over cargos or peek out from under a jacket, Graubard says. While Moylan jokes that tops withbedazzled butterfliesare probably better left to the Gen-Z crowd, she points to Cult Gaia’s best-selling Joey, with its a skin-baring back and ultrahigh neck, as a sexy style that will fetch the approval of the Y2K revivalists but is elevated enough for older generations too. (You can also get it covered infeathers.)

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As a companion to the going-out top, eye-catching earrings are making a comeback, explains Graubard. And Richards notes that “in jewelry now, the most-sought-after silhouettes are outrageously oversized” and “lean into the eccentric.” This pair are one of Graubard’s favorite examples. The upside-down calla lilies are long enough to be considered “shoulder dusters,” plus they speak to a “renewed interest in pearls” (more on that later).
Full-onPretty in Pink

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Fuchsia is enjoying a major resurgence because ofValentino’s Pink PP collection(which came on the heels ofMaison Schiaparelli’s shocking pink). The luxury label’s line was a fixture of thered carpetthroughout 2022 (as seen onAnne HathawayandLizzo), and helped kick-start the subsequent interest in all thingsBarbiecore(along with Greta Gerwig’s upcomingstar-studded production). Moylan connects this “major fuchsia moment” to the “dopamine dressing” mentioned above, as the shade is meant to be happy (and has its own “message of empowerment”). And this Zara sweater is a safe bet with an affordable under-$50 price tag that Moylan recommends. “The color alone gives ‘main character’ energy,” she says.
Haute“ugly” Christmas sweaters

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There’s been a movement to make the traditionalugly Christmas sweaternotquiteso ugly, according to Michael Fisher, creative director of menswear at Fashion Snoops, and Jason Kress, men’s senior strategist at Fashion Snoops. It’s “obviously a perennial part of the holidays,” but from what Fisher has seen, shoppers want their sweaters to have a “little more high-fashion attitude,” even when worn ironically. Kress specifically pointed to the signature “argyle” sweater (in hot pink, of course) of London-based designerStefan Cooke(a Central Saint Martins alum) that features “cleverly placed cut-outs instead of an actual pattern,” as well as Acne Studios’ take onFair Islewith its logo in sunset hues.
Not-so-stuffy cashmere

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If you’re a regular Strategist reader, you might remember that we included Gigi Hadid’s knitwear labelGuest in Residencein a previousDon’t Dillydally. Hadid serves as creative director of the company, which promises its knits are “future heirlooms.” Patricia Maeda, director of womenswear at Fashion Snoops, mentioned the brand as a chance at more affordable luxury — it’s a competitor to labels like Naadam and J.Crew, with colorful offerings like aski-themed poloand even aunisex button-down. This oversize hoodie even comes in hues of “cherry” and “lime.”
Underwear as outerwear (again)

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This isn’t so surprising considering thecorsetsandbralettesseen on the streets now. But there’s still something subversive about seeing undergarments (literally) hanging out. And one such example is this boxerpantfrom notedsock-maker Comme Si. Maeda says putting onboxersas shorts really rose in popularity last summer, as seen withthisversionfrom Hommegirls. (Even former Strategist writerChloe Anellohas sported J.Crew’s around.) So, for this fall-winter season, boxers just got longer. Maeda describes these as a “sartorial alternative to thepajamapant” and a more unexpected gift than “season-appropriate flannel.”

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“Hear us out” is how Moylan defended her suggestion of gifting undershirts, citing the rise of ribbed tanks this year that’s been attributed toBottega VenetaandPrada. The latter’s logoed $995 top even made it ontothe Lyst Index, a quarterly report of the hottest products during the year, taking the third spot for Q3 behind Miu Miu ballerina flats and Birkenstock’s Boston clogs. Tanks (like these from theHanes’ little boys’ section) aren’t “what we traditionally think of as a fashion item,” but somehow they’re “fresh and modern in the midst of Gen Z’s obsession with all things glimmering Y2K,” Moylan explains. Get yourself a five-pack and add aPrada pinif you’re so inclined. You can also rest assured that Strategist writerDominique Pariso, modelPaloma Elsesser, and singer Maggie Rogers are all well-establishedfans.

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Since we first started reporting on thetrendiest gifts, Kim Kardashian’sSkimshas come up again and again — specifically for itsloungewear. But this year, the brand’sdressesare a hot-ticket item, according to Maeda. Each of Skims’ launches is highly anticipated, and itsviralSoft Lounge Dress(which is sold out in many of its limited-edition colors)has been rereleasedin different versions, including the one shown here withlong sleevesand another with a dramaticracerback. “They satisfy the urge to get out of ‘pandemic-dressing mode’” while still being comfortable, Maeda says.
Y2K’s revenge

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Three experts referenced the current UGG renaissance: Ana Correa, footwear and accessories editor atWGSN;Marian Park, a trend forecaster and strategist; and Lindsey Smecker, CEO atESP Trendlab. “UGG has been successfully creating ‘It’ factor footwear for a while now,” according to Park, adding that itsFluff Yeah slipperhas been a recent hit. The company’s Ultra Mini is another success story, withKylie Jennersporting the (hard-to-find)platformed edition, andBella Hadidseen snacking on aslice of pizzawhile wearing them. “It’s almost as if the very sloppiness or undressiness of UGGs that we associate the brand with is trending itself,” Park explains. And you can’t count out the sentimentality of the style: The younger crowd is obsessed with “Juicy Couture–esque outfitting,” says Park,and the playful platform fits right in. As an alternative, this un-platformed pair is still available in most sizes, and comes in hues like carnation and emerald. Smecker also suggestsMou Glaciersfor a similar look.

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“Geriatric-millennial clogs,” as we called them when they made this list last year, are still going strong.But if there’s one style that tops them all in 2022, it’s the Birkenstock Bostons. An entireresalemarkethas emerged for the Bostons, which are regularly out of stock, says Amelia Ansink, senior strategist of accessories at Fashion Snoops. These are at their peak of virality now, but Strategist senior writerLiza Corsillo(who happens to be a formerGQstaffer) says that “previously, the low-profile slip-ons had mostly been seen on the type of menswear enthusiasts who listen to Throwing Fits and endlessly debate the nuances of Dickies versus Stan Ray painter pants.” You might think it’s all hype, but the Bostons also have the approval of the Cut’s senior fashion writerEmilia Petrarca: “Iwouldwear them to bed if I could,” she writes. This “oiled leather” version is still in stock, or you could go for Corsillo’spreferred alternative, the Birkenstock Tokios, as seen onThe Bear’sCarmyandSydney.
Frankensteinian (and sustainable) footwear

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Anush Mirbegian, director of accessories at Fashion Snoops, has spied lots of voluptuousness happening in accessories at the moment — withrecent runway showsshowing “an overtop amount” of exaggeration. That extends to shoes, where she’s taken particular notice of a trendingcollaboration between indie labelCollina Stradaand shoe brandMelissa. These dramatic jelly sandals, which look almost as if they’re melting, are designed to be completely recyclable. Mirbegian describes them as “strange and strangely practical,” with a “comforting tubular volume.”

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London-based fashion futuristGeraldine Wharrymentioned Virón andCamperlab(part of Camper) as two footwear-makers focused on “fashion circularity,” an admirable concept that is drawing more and more interest. Their designs are definitely on the edgier side, so they’re sure to please ahypebeast. Virón creates its wares inPortugal, Wharry explains, “one of the global hearts of footwear production and innovation.” She adds that “their boots, to me, are the sell-out item,” specifically this “unique, playful, practical” pair called the Paradigm Lime. The chunkyChelseafeatures a neon-green sole, made from apple waste and recycled rubber. (A delightful fact from Wharry: Gaten Matarazzo ofStranger Thingswore thebrand during an interview.) And theTossu sneakeris another one of her picks. The kicks debuted in September — named after a Finnish slang word for “slipper” — and were made with a zero-waste approach in Spain. These can be recycled, too, once their better days are over.
Rogue totes

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In thebag-scape, the likes of Gucci and Dior have taken a back seat toL.L.Bean. Smecker and Correa name-checked the brand’sBoat and Tote, which has become more witty than WASP-y since its debut in 1944, as theNew YorkTimesand theCut both chronicledback in August. Smecker thinks the publicity is — in part — because of the shift away from microbags (likeJacquemus). And Correa highlights the power of the Instagram account@ironicboatandtote— run by 26-year-old New YorkerGracie Wiener— which helped the bag earn the distinction of being a “hot girl” item on social media. L.L.Bean even collaborated with Wiener on alimited-edition collectionthat promptly sold out (arobeandpajama setare still sort of in stock). Though you really can’t go wrong with a classic customizedzip-toporopen-top, Correa echoes Richards’s earlier sentiments and says more irreverent options are “more in tune to someone’s personality and humor than just their name.”
Balletcore basics

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Balletflatsare back —whether you want them to be or not. Ansink says the style was long overdue for a comeback, with Sandy Liang’s now practically sold-outMary Janesand Miu Miu’sballerinasmaking the rounds on social media. But Maison Margiela’s version “subverts the traditional aspects of the feminine shoe,” according to Ansink. Tabi-style shoes, which originated in Japan, are much-talked-about onTikTok, especially due to their contentious cloven-hoof toe. And as a bonus, a number of the French fashion house’s Tabis are on sale atSSENSEright now.

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“If weird-colored socks aren’t at the top of lists, they should be,” Mirbegian says. She’s been tracking a greater interest in legwear lately, and a “strange-hued sock is something we expect to see more of.” Like Mirbegian, Park recommends Comme Si as a destination for hosiery. “I’ve got my eye on luxury cashmere knee-high socks that I feel could work like a leg-warmer on top of everyday leggings,” she says. These ones come in noteworthyshades beyond just cream and black, like powder blue and rust. And Park mentions that they are a way to dip your toe into balletcore, without “being too on the nose.”
Clutch-worthy pearl jewelry

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It wasn’t so long ago thatVivienne Westwood’s chokerwas thejewelry du jour. But three trend forecasters mention that more unusually shaped pearls are now all the rage. Ansink says they often make pieces feel more special and modernthan the traditional white spheres seen in many a family heirloom. She likes this strand from New York–based labelBeepy Bellaornamented with pearls in hues of pink. Mirbegian adds that the style has been able to transcend different tastes, “upping the femme edge, or taking on a punk anarchist vibe with the addition of heavy-duty chains.” Graubard notesMikimoto’s collaboration with Comme des Garçons(complete with spikes) as an example of the latter.

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Or consider Gohar World’srecently restockedchicken-feet pearlson a silk cord, which Strategist contributor Allison Rodman has been eyeing. “These pearls’ closeness to the actual shape of chicken feet makes me wonder if there was some evolutionary joke played on both oysters and chickens in which chickens really got the short end of the stick,” Rodman writes.
Extravagant exfoliation

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Last year was about “face-firming self-care” with ancientlymph-drainagetechniques, getting the most attention. This year,exfoliationis a focus; Mallory Huron, senior strategist of beauty and wellness at Fashion Snoops, told us about this Body Plane Set from Esker (a beauty brand approved by Golde co-founderTrinity Mouzon Wofford, actressHalle Berry, and Strategist senior editorSimone Kitchens) that includes an exfoliating tool, body oil, and reusable cloth. It takes inspiration from Greco-Roman rituals, where smooth scraping rocks were used for mild exfoliation and a bit of a massage, Huron explains.
Anafteradvent calendar

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A beauty advent calendar is sure to please when it comes to gifting a skin-care-obsessive — and every year there are many that sell out (or even cause a little controversy, if you remember a certainChanelscandale). In our guide to thebest beauty advent calendars, Emma Chiu, the global director of the trend-forecasting companyWunderman Thompson Intelligence, called outSephora’s advent calendars in particular as “always reliable, offering a full range of beauty products at an affordable price.” But this one is particularly notable. “This is the firstafteradvent calendar I’ve seen, and I wonder if this might kick off a new trend,” Huron says. It includes two daily “surprises” (from charcoal wipes to watermelon eye masks) for the six days in between Christmas and New Year’s Eve.
[Editor’s note: This calendar constantly sells out, so act fast — you can also sign up to receive a notification when it’s back in stock.]
Hot, hot, hot hair tools

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Dyson’s hair-care tools are hard to get ahold of — Strategist beauty columnist Rio Viera-Newton dedicated an entire column in April todupes for the famed Airwrap. “In a market overflowing with new gadgets and treatments, theDyson Airwraphas stood out as the most coveted item in the hair-care space since its 2018 launch,” she writes. Unsurprisingly, it’s still a hot gift for 2022. This time around, it comes in a new limited-edition colorway called “Vinca-Blue-Rosé.” Huron says the combination of price, hype, and exclusivity make it a “‘go for broke’ addition to many holiday [wish] lists.” It’s the kind of tool that creates a “palpable envy” if you can get your hands on it, she adds. And Dyson’s Supersonic hair dryer is also available in that special blue-and-rose-gold finish.
Aesthetic athletic gear

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On the fitness front, “it’s not enough to have a functional product; consumers want it to look good,” says Park, who has noticed a movement toward “aesthetic athletic gear.” Think back to how Bala Bangles becamethebreakout star of quarantine workouts. Since then, the brand hasexpanded its selection. And Park “guarantee[s] Bala’s at-home gym kit is at the top of the wish list for stylish at-home gym aficionados.” It’s a definite splurge — though you could just pick and choose what equipment to buy separately.

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Park also describes the Stakt mat — which is foldable and comes in pastels like “seafoam” and “rosewater” — as the “ultimate gift for everyyogiyou know.”

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The next great American pastime just might bepickleball, as our sister site Intelligencer declared back in January, and love for the sport has increased exponentially since then. Jaye Anna Mize, vice-president of home and lifestyle at Fashion Snoops, notes that the “country-club aesthetic feels way less stuffy in 2022.” If you’ve got a beginner pickleballer on your list, she recommendsRecess’s paddles, particularly the ones from itsartist collaborationssuch as this one designed by Austin-based abstract painter Codie O’Connor. The “highly stylized paddles,” she adds, are funkier thanclassic sporty ones.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.




