holiday gifts 2019

The 20 Most Coveted Holiday Toys, According to Trend Forecasters

Photo: Courtesy of the retailers

For the last three years, we’ve walked the aisles of toy fairs and reached out to trend experts for their opinions on what toys would top the charts each holiday season, driving parents crazy and forcing them to hunt for sparkly eggs, tiny collectible pets, and rainbow unicorn poop made of slime.

Not to stress you out or anything, but with the release of Frozen 2 and the continued popularity of toys like Hatchimals, Ryan’s World Giant Mystery Egg, and L.O.L. Surprise!, things are selling out fast. So you’re going to need a little luck as you shop this year. Note: We’ve also got gift guides for kids of all ages, including 1-year-olds, 2-year-olds, 3-year-olds, 4-year-olds, 5-year-olds, 6-year-olds, 7-year-olds, 8-year-olds, and 9-year-olds. Below, we talked to toy experts to find all the toys you should know about this year — and what to stock up on before they’re all gone.

Note: Since we are now in the final surge of holiday shopping, we’ve checked this post to make sure everything is in stock and should arrive before December 25. But prices and stock are subject to change, so check to make sure your gifts will ship in time.

This year’s hottest overall toy

Unboxing and collectible toys were the biggest trends last year, and they have only gotten more popular. They include anything with some element of surprise, where you don’t know what you’re going to get until you open it. Adrienne Appell, senior director of communications at the Toy Association, told us these toys (sometimes referred to as blind-box toys) have “gotten a little bit more sophisticated,” mixing interactive elements into the reveal. Appell and three other toy experts called these Blume dolls from Skyrocket Toys some of the most anticipated of the season. Blume dolls start out looking like a potted plant, and come with a little watering can you use to make the doll spring up out of the dirt. Appell explains “the hair of the doll is made of slow-rise foam, and when you water the “plant,” it looks as if your doll is blooming from the pot.”

Chris Byrne, also known as the Toy Guy, says, “It’s like magic for kids.” Marissa DiBartolo, editor-in-chief of the Toy Insider, says, “The dolls have a unique design, and the flowerpot doubles as a customizable play set,” adding that each doll provides “so much play for less than $10.” And Sara Skirboll, shopping and trends expert at RetailMeNot, likes this toy because it’s such a fun example of the unboxing collectible trend. Skirboll tells us there are 22 different Blume dolls, so once you collect one or two or three, “you can take the foam hair off and change it out with your other Blume dolls.” After the toy blooms, you can open up the pot and find a little mini-friend and some stickers to decorate with.

This year’s hottest toy pet

Last year, we watched — a little perplexed — as Poopsie Slime Surprise Unicorns flew off toy shelves and reappeared on eBay at wildly inflated prices. This year, however, instead of a unicorn that poops rainbow slime, we have a booty-shakin’ llama named Boppi. Appell, Byrne, and Skirboll told us that this dancing llama is going to be incredibly popular. “You have to Google it,” says Skirboll. “It is so cute, and as I said, I bought most of these toys, so they’re all sitting on my desk. It’s even pretty funny to watch it just in the packaging.”

The year’s hottest ride-on toy pet

Both Byrne and Kat Druback, core toys buyer at experiential toy store Camp in NYC, recommend this status-y mechanical ride-on pony for kids ages 3 and up. It’s a hit on social media and owned by Kim and Kourtney Kardashian’s kids.

This year’s hottest toy rescue pet

Scruff-a-Luvs, the plush rescue pets whose fur you have to wash and comb to find out if you’ve got a puppy, kitten, or bunny, were a huge hit last year. According to Byrne, they’re part of the “nurturing toy” trend that includes any toy that requires being fed, nurtured, and trained by kids. Byrne predicts that the new line of Scruff-a-Luvs will sell just as well, if not better, than the originals.

This year’s hottest kid-created toys

In 2018, Ryan’s World Giant Mystery Egg sold out, was restocked, then sold out again at Target, Amazon, and Walmart. Ryan, a real kid with over 4 million YouTube subscribers and a new show on Nickelodeon, has played a huge role in the unboxing trend through his videos. For 2019, he (and his parents) came up with a different surprise-filled toy, this time in the shape of a safe with a lock. Appell told us the Ryan’s World Super Surprise Safes and Treasure Chests are some of the toys she and the Toy Association “think is going to move really quickly.”

If you missed out on the Ryan’s World Giant Mystery Egg last year, this Target exclusive is still in stock — for now.

This year’s hottest toy inspired by a song

If you have a child, you have probably heard the song “Baby Shark” an obscene amount of times. You can now buy this shark puppet from the makers of Fingerlings — yes, it comes in a Fingerlings version too. Three of our experts (Byrne, Appell, and Skirboll) are betting this plush family of singing sharks will sell like hotcakes. Byrne likes that it “takes a concept that kids love and interprets it into a dimensional way of playing.” He explains that when you do the Baby Shark hand movements “like the jaws of a shark,” it triggers the puppet to play the song. Move the puppet faster, and it plays the song faster; move more slowly, and it slows the tempo down.

This year’s hottest fashion doll

Both Byrne and Appell think that Mattel’s newest dolls will be something of a runaway hit with parents and kids. “They’re not Barbie,” says Appell. “They’re customizable dolls, so you can create your own characters.” Each of the six dolls comes with different clothing and hairstyles, so you can give them short hair or long hair, and style them however you want. “I’ve never seen anything like it before,” Appell says.