Black Friday is always a great opportunity to get a head start on holiday shopping for everyone on your list. But, year over year, there are more and more sales taking place that can make decision-making extremely overwhelming. So to make holiday shopping even easier, I’ve rounded up some of the best Black Friday deals on giftable things for everyone on your list, like a cozy robe for your mom or a set of hair-care products for your beauty-obsessed niece. To curate this list, I’ve focused mainly on things we’ve written about before that have already been vetted by Strategist staffers and experts alike — like the Pampshade bread lights I love to gift to friends or our favorite Scandinavian Dutch oven beloved by chefs. And, because many people are shopping on a budget this year, every gift below clocks in at under $100. If you have even more shopping to do, check out our big Black Friday hub and sign up for our newsletter to stay in the loop on even more deals — and if you’re looking for gifts for kids of every age, check out this post. We’ve done our final stock check as of Friday evening, and will be no longer updating this page. We’ll be updating our Cyber Monday pages until all sales end, though, so make sure to head there for more gifting inspiration.
These slipper socks would make a great stocking stuffer for everyone from Grandma to the co-worker you don’t know that well.
A new pair of AirPods was one of the most popular answers when we surveyed tween boys about the gifts they want this season.
And if your tween is starting to experiment with makeup, you can’t go wrong with this Cloud Paint duo from Glossier that they’ll probably still have in their makeup bags when they go off to college. I bought a tube of this stuff five years ago that has yet to run out.
Gifting fragrance can get expensive, but this one from Glossier is “affordable and effective,” says Rio, who adds that it “is one of the best perfumes on the market for that ‘enhancing your natural scent’ vibe.” While it’s not as cheap as the Cloud Paints above, “there is a lot of product, and the bottle is glass, not plastic,” which makes it feel more luxe.
We found this coveted Great Jones Dutch oven on sale for just $96 at Nordstrom in the colorway marinara. I’ve had mine for over three years and use it to cook everything from soups and stews to pastas and braises. The best part is that it can seamlessly go from the stovetop to the table at dinner parties.
Our best-in-class wireless speaker owned by several Strategist writers and editors. “I loved the iconic and sometimes comically large buttons that were easy to press, the simple setup, and its overall ruggedness,” says former Strategist writer Jordan Bowman, who adds it has “survived enough drops and falls to be in a John Wick movie.”
Year over year, LOL Surprise dolls are a favorite of elementary-school children. This doll, Missy Frost, comes with a mix-and-match wardrobe that can make over 320 outfits.
For the new mom or dad, give the gift of easy weeknight dinners with this Instant Vortex Air Fryer. Jenny Tschiesche, founder of Lunchbox Doctor and author of an air-frying cookbook, has tried a few different air fryers, but told us that the Instant Vortex is the one that has stood the test of time in her kitchen. “And that’s something, considering how much it gets used by all family members — including two teenagers.”
A dentist-approved electric toothbrush might not be the most exciting gift, but it will surely be appreciated at your giftee’s next cavity-free cleaning.
A favorite of Strategist staffers and experts alike. Amanda McMillan, a restaurant general manager in Brooklyn and former “underwire cynic,” likes the bra for its “French-girl-lingerie-under-structured-boxy-menswear look.” And while it is functional as an everyday bra, Maude founder Éva Goicochea says the see-through mesh still gives it a lingerie-like feel.
If you have a loved one coming in from out of town, these patches “help hydrate and bring circulation to my under-eye bags, which are always worsened on long-haul flights,” says Rio.
A cozy half-zip Sherpa for chilly days. Both New York deputy editor Alexis Swerdloff and Strategist senior editor Ailbhe Malone own other Everlane sweatshirts made from the same recycled Teddy fleece fabric and say it’s much chicer than your standard fleece.
A chic cashmere beanie for just $53 that comes in eight colors. If you have a little more money in your budget, we recommend pairing it with a scarf.
If you want to try a trio of its best sellers, this set includes the aforementioned chili crisp, Zhong sauce, and Mala spice mix. I gifted this set to a friend one year for her birthday and she loved being able to cook with it all year long.
When Strategist editor Maxine Builder conducted a test of six different Dutch ovens, she said the Dask Kobenstyle came the closest to hitting all of the same marks as the Le Creuset. “It’s highly functional. The carbon steel is light, certainly lighter than a Le Creuset, meaning it’s easy to carry around a kitchen, even when it’s hot, and it retains heat well.”
Pampshade’s lights are made from actual bread that is then coated in resin. I have its baguette lamp hanging on my own wall and bought a light-up croissant for my best friend for Christmas last year, and I have my eye on this milk-bread light on sale this year.
If you have a baker on your list, we suggest this Yves Klein blue sheet pan. “The Great Jones Holy Sheet is a great addition for a budding home baker,” says chef Lani Halliday. “It’s sturdy and thick, and you can depend on it to stay nice and flat while affording you an even bake.
And if you want to gift both your partner (and yourself), this is one of our top-rated vibrators for couples.
A Babaa-esque cardigan for their little one.
And for the dog moms, Maisonette has some very adorable sweaters and coats to keep their fur babies warm this winter.
I bought this board for myself last year and am thinking of buying a second one to add to my collection. (Strategist kitchen writer Emma Wartzman is also a fan.)
A Dusen Dusen quilt beach towel for the friend who always drives to the Rockaways.
A set of durable glasses — featured in last year’s print gift guide — that stack for easy storage for the friend who always hosts. Available in sets of four and eight, I have a set of these heavy-bottomed beauties and can attest that they feel wonderfully hefty in your hand, look more expensive than they are, and are great for drinking everything from water to Negronis.
This cleanser, recommended by drag queen Farrah Moan, exfoliates and removes makeup.
Rio-approved pimple patches are an especially good gift for any teens dealing with puberty-induced breakouts.
This instant camera that already comes with film is a guaranteed tween pleaser. It also took the top spot in our roundup of the best instant cameras, with five pro photographers singing its praises. “It’s foolproof,” says photographer June Kim. “You can just pop in the film and there’s no way to mess it up — unless you can somehow open the camera while it’s taking a photo.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.