To find the more than one hundredgiftsyou’re about to encounter, we did not merely scan our favorite websites for new products or even just select some of the nicest things we’ve written about on the Strategist over the past year. We did those things, then dug deeper. A team of dedicated editors worked for months falling down dozens of rabbit holes to findgifts(most of which are new this year) that you likely won’t find recommended anywhere else.
on the cover
—
Illustration: Nolan Pelletier
Among other nutty tactics, we scanned every single account that a particularly stylish Danish e-commerce site follows on Instagram (then shopped on those stylish Danish sites), slunk around on the“Buy It for Life”sub-Reddit, and crept through various shops to sniff their newperfumesand glad-hand their potholders. Then we started whittling things down and debating among ourselves. Would anyone really pay $430 for that scarf? (No.) Is that pair ofpantstoo specific or just specific enough? (The latter.) The result is a range of gifts for really and truly everyone, from Virgil Abloh-designedcutleryto an electric pick-up truck, as well as some ultralightrunningglasses (with titanium temple tips).
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