The 12 Very Best Shampoos for Color-Treated Hair

Nourishing, no-dull formulas.

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Photo: Marcus McDonald
Photo: Marcus McDonald

I have dyed my hair every color under the sun, so I know agood shampoofor color-treated hair has a lot to get right. I want one that preserves my new color and undoes some of the damage that coloring may have done but that also is a good all-around shampoo (cleansing and adding hydration or body, depending on your hair type). Luckily, my manybleach and dye escapadesmean I’ve tried plenty of color-safe formulas. By now, I know the stripping ingredients to avoid and the nourishing ingredients to keep an eye out for. As with a lot of hair care, hydration is key. “Your colors are going to fade if you have dry hair, because your hair will be porous, so it’s going to spit out the color,” says stylist andsalonownerChristine Bellemare. That’s why some of the color-safe shampoos I’ve picked aren’t marketed explicitly for color-treated hair — like a Malin + Goetz option, which happens to be ourfavorite shampooof all time, as it’s so hydrating. It’s also why I paid close attention to formulas that can address common scalp issues, like dandruff, without being harsh enough to strip color.

And while I’ve tested several of these shampoos, there are somehair colorseven I haven’t gotten to yet, so I have included recommendations and advice from 14 hair experts, including salon owners andcelebrity stylists. I also asked them about ever-popular bond-building options and who they’re right for. (Spoiler alert: It’s not everyone.)

Updated on January 21, 2025
All of these top-rated shampoos are still our favorites and have been updated with the latest availability and pricing. Plus, I added color-safe shampoos for dandruff.

Our top picks

Whatwe’relookingfor

Sulfate or sulfate free:

Sulfatesare essentially detergents that give a shampoo that satisfying lather. Unless you have an easily irritated scalp, they’re completely safe to use — but they’re strong and can be stripping. That’s why I would advise most people with treated hairto avoid themas they can cause color to fade faster. It’s worth noting that I’ve included a few shampoos that do use them, though, and they’re for hair that gets oily at the root, which does benefit from the extra cleaning power they provide — but more on that below.

Color-protecting ingredients:

Instead of sulfates, I have been hunting for ingredients that will prolong color, repair damage, reinstate some shine, and, of course, keep yourhair clean. Different hair has different needs, and that’s as true here as everywhere. So for blondes, I’ve found shampoos with purple-depositing formulas to fight brassiness. As the sun can fade color, I’ve also looked for ingredients thatprovide UV protection(like vitamin C, avocado oil, and green tea) as well as moisturizing ingredients (like glycerin).

Size

I’ve made sure to note the total ounces of shampoo you’re getting per dollar if you’re shopping on a budget.

Best shampoo for color-treated hair overall

Kérastase Chroma Absolu Bain Chroma Respect Shampoo - Fine to Medium Color-Treated Hair
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Kérastase Chroma Absolu Bain Riche Chroma Respect Shampoo - Medium to Thick Color-Treated Hair
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Sulfate-free| Color-protecting ingredients:Lactic acid, centella asiatica| Scent:Freesia and sandalwood| Size:8.5 ounces

Introducing color to your hair means your hair will require far more care, so I prefer using a salon-professional brand. I like Kérastase (and so do numerous stylists I spoke to). I suggest Bain Chroma Respect or Bain Riche Chroma Respect: Both options contain largely the same formula, but the first is for fine to medium hair, and the second is for medium to thick hair. Neither option contains sulfates; instead, they cleanse with lactic acid, which is a gentle exfoliant (and it still emulsifies, so you get a nice lather). Both also contain amino acids, which are a great ingredient for strengthening hair that may feel weaker after a color treatment, as well as tartaric acid, which shields the hair against oxidative stress (free radicals). “It adds a lot of shine and hydration to the hair, which is what you need,” says Bellemare. “That hydration closes the cuticle. And the two types — one forthinner hairand one for thicker hair — means the right amount of moisture will be in there for you.” As they’re all-rounders with a great ingredient list, this is my best pick overall — but if your hair is remarkably stressed from bleach damage, the best option might be a bond builder. I’ve highlighted a few of my favorites — such as Olaplex — below.

Photo: I use the fine-to-medium kind.

Best less expensive shampoo for color-treated hair

Malin+Goetz Moisturizing Shampoo
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Sulfate free |Color-safe ingredients:Coconut surfactant, glycerin |Scent:Fresh |Size:8 ounces

I recently named this shampoo myfavorite overallfor the most hair types. It doesn’t take the top spot here, as Kérastase’s formula is specifically designed for color-treated hair. But if dryness is your main concern, or if you’re a double shampooer and looking to mix and match, Malin + Goetz is a great option. Itcleanses gentlywith a coconut-derived surfactant and then quenches hair with its lovely lathering formula packed with glycerin. “I like the Malin + Goetz shampoo because it’s not 100 percent organic and it’s also not 100 percent chemical,” says Masami Hosono, founder and creative director of Vacancy Project. “It has both, and you really need both, especially if you have a color or anything chemical in your hair. It’s really for any hair type, and it’s not too heavy.”

Photo: Rachael Griffiths

Best shampoo for oily color-treated hair

Sachajuan Colour Protect Shampoo
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Non–sulfate free| Color-protecting ingredients:UV protectant| Scent:Fruity| Size:8.4 ounces

As I mentioned, sulfates are powerful and stripping detergents that can cause color to fade fast. But if you’re someone withoilier hair, you really benefit from the thorough cleansing power they provide. That’s why I’ve included a sulfate option here. Brooke Jordan, co-owner of the Bird House, recommends it to her color-treated clients. To temper the harsher sulfates, Sachajuan uses what it calls “Ocean Silk technology,” which, in layman’s terms, is a mixture of two mineral-rich algae that nourish and provide moisture to the hair. Strategist writerDominique Parisotried and loved this shampoo last year. “When I got my hair highlighted in the fall, this was the shampoo I began using (after Sachajuan was kind enough to send it to me), and I can say with certainty that Jordan did not overpromise,” she says. “My color lasted for months, and my hair looked great after each wash.”

Best shampoo for bleached hair

Olaplex No. 4 Bond Maintenance Shampoo - 8.5 Oz.
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Sulfate-free |Color-safe ingredients:Bis-aminopropyl diglycol dimaleate (bond rebuilder) |Scent:Citrus |Size:8.5 oz

Olaplex No. 4 is a bond-building product. It contains patented bis-aminopropyl diglycol dimaleate, which is a molecule that repairs broken covalent bonds within the hair (they’re the bonds found in the cuticles of the hair). It also contains other hydrating ingredients like coconut and sunflower-seed oil and glycerin, which are particularly beneficial to severely bleach- and color-damaged hair. It used to be available exclusively as an in-salon treatment, and its at-home shampoo uses the same science to repair your hair (though the at-home formulation is not as strong).

For an additional boost of repair, coloristPatty O’Gararecommends pairing this with Olaplex No. 5 Bond Maintenance Conditioner. Jenny Jacome, partner atFox and Jane, agrees: “Olaplex No. 4 is intended to go hand in hand with the rest of the Olaplex bonding system.” (Olaplex is also a favorite of Strategist beauty columnist Rio Viera-Newton, who relies on the No. 3 treatment to keep her double-processed hair healthy and happy.) It’s not cheap — it sits in the mid-range of shampoo prices — but you only need a coin-size amount.

However, while Olaplex is great at what it does, it’s not the best option for everybody, as not all hair is damaged enough to need it. “Ninety percent of clients do not need that type of bond repair. Just because your hair is dry does not mean that you’re losing your bonds and your hair is going to snap off,” says Bellemare. “If you were severely coloring your hair, then yes: Use it. But if you’re just getting highlights, it’s probably too much.” If your bleached hair is brittle, and you’re noticing a lot of breakage, Olaplex could be a good option to rescue your hair. If not, you probably don’t need it — and this applies to the other bond builders I mention in this story, too.

Best less-expensive shampoo for bleached hair

bondbar Bonding Shampoo
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Sulfate free |Color-protecting ingredients:Soybean oil |Scent:Rosy fresh |Size:8 oz.

Olaplex was the first bond builder, but new brands offering the same are emerging every month. Bondbar is unique, though, as it’s theonlyreal budget option. “It’s cheap, and yet sort of a holy grail for what your hair needs: moisture balanced with protein,” says celebrity stylist Gregory Patterson. Unlike Olaplex which targets the covalent bonds of your hair, Bondbar penetrates hydrogen and ionic bonds. Another difference is that it’s not really suited to everyday use: it can weigh hair down, and be a bit too heavy on finer hair types. If you want to give bond building a go, though, this is a great budget option.

Best purple shampoo for bleached color-treated hair

Clairol Professional Shimmer Lights Purple Shampoo
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Non-sulfate free| Color-protecting ingredients:Purple-depositing pigment| Scent:Floral| Size:16 ounces

Anyone withbleached-blonde hairknows you want to avoid brassy tones at all costs — and the solution is turning to the color wheel. Purple tones neutralize yellow and orange, and Clairol Shimmer Lights shampoo is my cheap and cheerful pick. It’s the oneMary Ann Hennings— hair-department head onDaisy Jones and the Six— used on Suki Waterhouse. She said it works fast, brightening hair with just a couple of uses. It also has plenty of the other stuff you want to clean your dyed hair, namely nourishing vegetable protein and deeply cleansing sulfate surfactants.

Best shampoo for curly color-treated hair

Pattern Hydration Shampoo
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Non–sulfate free |Color-protecting ingredients:Ten oils, shea butter |Scent:Jasmine, bergamot, and sandalwood |Size:9.8 ounces

This is my favorite shampoo forcurly hairin ourlarger shampoo piece, and it retains its crown here. As curly hair types can trap oil at the root, the strands and tips can become dry and brittle, which is only exacerbated with color treatment. That’s why you need a balance between sulfates and hydration: The sulfates will cleanse that oil buildup, then moisturizing ingredients will prevent any dryness. This shampoo from Tracee Ellis Ross’s hair-care line has precisely those — honey, aloe vera, and ten oils including coconut and avocado. “It’s really incredible,” saysStephanie Louis, the chief executive and operating officer of Stylebox Salon, who tells me it’s suitable for even very curly 3B to 4C hair.

Best shampoo for fine color-treated hair

Kevin Murphy Angel.Wash Shampoo
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Sulfate free |Color-protecting ingredients:Green-tea extract, oat protein |Scent:Fresh |Size:8.4 ounces

If you’ve got fine, limp hair, I understand you want volume just as much as you want to preserve your color. Kevin Murphy’s Angel.Wash toes that line nicely. Instead of sulfates, it contains sodium cocoyl isethionate, a surfactant known as one of the most gentle cleansing agents. It also contains another surfactant that comes from coconuts that has thickening properties.Vitamin Cand green tea provide moisture and UV protection, which shields your color from the sun, while glycerin deeply moisturizes your hair. There’s also nourishing sunflower oil, rosehip oil, and wheat and oat proteins to form a thickening film around color-damaged hair. Overall, this a great formula that has been designed with both thickening and color-preserving properties in mind. Kevin Murphy shampoos also have some of the best scents (and bottles).

Best shampoo for vibrant, color-treated hair

Redken Color Extend Magnetics Sulfate-Free Shampoo
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Sulfate free |Scent:Fruity |Size:10.1 ounces |Color-protecting ingredients:Amino-ions

This shampoo is a multitasker: It makes my hair feel and look good, while also extending the life of my color. Trawling throughReddit boards, this was the suggestion that came up most often — then, when I interviewed hairstylistTara Sullivan, she endorsed the choice. She says she prefers it to depositing shampoos as, in her experience, those can actually dull hair over time, whereas this formula “removes impurities that darken or dull your color.” She also adds that it has “a nice floral scent.” I used this a lot last summer, and it let me extend the length of time between my red hair masks (which I was just too busy to do weekly). Sullivan told me it’s also a great option for other brighter colors, like pinks, greens, and blues.

Best color-protecting shampoo for frequent washes

Pureology Hydrate Sheer
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Sulfate free| Scent:lavender, bergamot, and patchouli| Size:9 ounces|Color-protecting ingredients:AntiFade complex

It’s common knowledge among those who color their hair that the more you wash it, the faster it fades. But sometimes lifestyle,workouts, and hair type require you to shampoo often. That’s why this lighter version of Pureology’s best-selling Hydrate shampoo works well if you’re washing daily — or at least more than a couple of times a week. The sulfate-free formula is gentle enough for frequent use and hydrating enough to keep color-treated hair from feeling dry. Plus, the brand’s AntiFade complex minimizes color loss from each wash by keeping the cuticle smooth and intact, protecting dye from escaping too quickly.

Best shampoo for color-treated hair and dandruff

Ouai Anti-Dandruff Shampoo
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Sulfate free| Scent:spearmint, green fig, wet grassSize:10 ounces| Color-protecting ingredients:gentle surfactants and conditioning agents

A few years ago, I had fresh blonde highlights when I went to my dermatologist for a routine skin check. While checking my scalp, she said, “You have some flakes,” and wrote me a prescription for an antifungal and a tar-based shampoo. I knew I was a little flaky, but I was avoiding my usual OTC anti-dandruff treatment to protect my fresh color. I didn’t fill it out of fear they’d be too harsh for my color, but I needed something to get the flakes under control. That’s when I discovered this Ouai shampoo. It’s safe for color-treated hair and gently exfoliates the scalp with 2 percent salicylic acid. I used it twice a week. It reduced the flakes without stripping or changing my color.

Some more shampoos for color-treated hair we’ve written about

Our experts

Christine Bellemare, stylist andsalonowner
Siobhan Benson, owner ofCutLoose BK
Tara Burke, hairstylist
Rogerio Cavalcante, owner of the Second Floor Salon
• Fred Connors, owner and creative director ofFRED Salon
• Anessa Daviero, hairstylist atHeaddress Hair Salon
• Maria Elizabeth, founder ofdeZEN salon
Mary Ann Hennings, hair department head onDaisy Jones & the Six
• Jenny Jacome, partner atFox and Jane
• Brooke Jordan, co-owner of theBird House
Lili Keith,Vidal Sassoon-trained hairdresser
Patti O’Gara,Blackstone NYCcolorist
• Gregorio Ruggeri, owner ofSalon Ruggeri
Mark Ryan, hairstylist and co-founder of Mark Ryan Salon
Tara Sullivan, hairstylist
Christine Thompson, co-founder ofSpoke & Weal
Rio Viera-Newton, Strategist contributor

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