Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
While we’ve written before about toothpaste, whitening kits, an impressive self-cleaning electric toothbrush, and a charcoal toothbrush beloved by The Wing’s Audrey Gelman, here we’re investigating the best electric toothbrushes on Amazon. (Note that reviews have been edited for length and clarity.)
Best-rated electric toothbrush
With more than 7,000 five-star reviews, this brush is a favorite among users making the switch to an electric model for the first time. “This toothbrush leaves my teeth feeling like they’ve been power-washed,” writes one satisfied user. Another describes it as, “POWERFUL. No unnecessary gimmicky features.” And thanks to the deep-clean people get from this brush, many reviewers find that dentist visits are far easier. One says, “I’ve never gone to the dentist regularly because every time, I had multiple cavities that they would fill … I went in today and have NO CAVITIES.” They sum up their point: “If you struggle with cavities even though you’re doing everything right (or maybe especially if you’re not), this toothbrush is so worth it.” Other customers similarly looked at it as an investment purchase, saying, “This toothbrush makes you feel like you just got back from the dentist, and you can buy cheap heads for your whole family to use. Make the investment and purchase this chargeable, reusable, powerful toothbrush that will save you money over the long run!”
Best-rated (less expensive) electric toothbrush
This battery-powered brush is popular among users who want an electric brush but aren’t willing to invest in a pricier model. One reviewer writes, “Toothbrush turned out to be surprisingly great. Great starter toothbrush when converting from standard to electric, featuring semi soft bristles, good power, and all at a very reasonable price.” This electric toothbrush is also popular among reviewers looking for something simple for travel.
“This one is compact enough to carry in your toilet kit when you travel. It only requires 1 AA battery (which can last a few months), while the more expensive ones have a recharging base and what not, that needs to be plugged in, rendering them not practical for travel, particularly outside of North America, where the voltage is likely to be 220V, and the plug different,” writes one reviewer, concluding, “No such problem with this toothbrush.”
Best electric toothbrush with pressure sensor
Heavy-handed users love this brush for its pressure sensor, because, as one writes, “It’s easy to put too much pressure on the brush and this feature trains you to correct that.” Another reviewer praises the toothbrush’s alert mechanism, saying, “They finally have figured out a feature that really matters: A pressure sensor that gives haptic feedback (a pulsing) when you press too hard. (Previously you only got the change in noise when you overpowered the brush; now it’s intentional.) This feature is worth the upgrade.”
The pressure sensor, and accompanying “gum care mode,” mean that this pick is also good for those looking to help with gum health. “I got this because my dentist told me that I brush too hard and my gum is deteriorating from that,” writes one reviewer, who adds, “After I try using this and went back to see the dentist three weeks after, she said that my teeth did not have any plaque build up at all. For me, I feel like I have been to the dentist every day after using this and I find that it is not too strong or too soft. I use Gum Care mode all the time though.
Most durable electric toothbrush
Several reviewers note that this isn’t the newest model of this toothbrush, like this dental professional who has, “been using Sonicare brushes since 1992. This is the older model, it is more durable than the more recent models. The handle is much thicker (and heavier) than the newer models, and the brush heads screw on (newer models just pop on).” Reviewers also appreciate its sturdy base and non-slip grip: “The handle fits very nicely in the hand and the brush part is just the right size.” Another satisfied customer writes, “I’m right handed and due to arthritis no longer able to grip, pull or push. It works great and now feels like I’m getting my teeth super just left the dentist clean.” The two-minute time is another much-lauded feature, with one reviewer swearing, “I believe that by consistently brushing my teeth for two minutes it’s been helping my teeth stay cleaner.”
Best electric toothbrush for whitening
“I bought this toothbrush because I felt like a normal toothbrush was no longer making my teeth white. I used an electric Oral-B toothbrush in the past and liked it, but this one is a different animal. There aren’t any spinning heads. This works by vibrating so fast that it basically buffs your teeth while blasting water and toothpaste in places it normally wouldn’t go without a water pick”
Best electric toothbrush for travel
“I have to admit I didn’t expect too much, when I ordered the Fairywill electric toothbrush as a traveling replacement for the Phillips SonicCare toothbrush used at home. The main appeal was the ability to charge the device, using a regular micro-USB connector, which I carry for my cell phone anyway,” writes one reviewer, who continues, “Boy, was I surprised the first time I tried this thing.” And many reviewers agree that this easy-to-charge, compact electric toothbrush packs a cleaning punch. Having five different modes “is really nice, depending on what type of brush I want,” says one reviewer, continuing, “I drink a ton of coffee so my go-tos are the clean mode and then I do the polish mode for 30 seconds. My teeth are noticeably whiter which is great.” Its sleek design has earned it some fans as well, as one reviewer says, “this is the only toothbrush I’ve ever had that people have commented on because it just looks so awesome. And, it really is! I definitely recommend it. Great price and an amazing clean.”
Best electric toothbrush with dual-clean
A set of two small brushes is this device’s defining characteristic, and that so-called dual-clean is a feature beloved by reviewers. “This toothbrush nearly flosses my teeth. I’ve never experienced this in a toothbrush. The bristles are soft to the touch, but firm enough to clean very well,” writes one happy reviewer, adding, “The dual action cleans between the teeth while cleaning the surfaces and the gum area as well. Quite efficient.” Another satisfied user appreciates, “the heads that not only spin (top) but agitate side to side (bottom).” The combined effect, “gives a clean I feel at the dentist office,” adds another, saying, “I’m LOVING this toothbrush!”
Best electric toothbrush with Bluetooth tracking
This high-tech brush offers reminders and real-time brushing feedback through a small, wall-mounted device and a smartphone app, which makes it popular among users who need a little extra incentive to brush their teeth. “The app is awesome, it tells you if you are brushing too hard, it times your brushing, it has goals to set and reach, it keeps track of your brushing habits, and so much more,” writes one reviewer who admits that they hate to brush their teeth. “It’s actually fun to reach new brushing goals like the whitening three shades challenge, or the 30 day, two-minute challenge. Just using this toothbrush in general is rewarding since my mouth feels so clean everything I brush!”
Another customer found it perfect for her 16-year-old son “with Asperger’s (High-functioning Autism). His teeth are often as yellow as the stars that I rated this product, because he simply can’t remember to brush his teeth …
Enter this toothbrush. Now that the app is installed on his cell phone, it texts him reminders at pre-set times to go brush his teeth. It tells him how long to brush (timing him), and the smiley face will turn to a frowny face if he is brushing too lightly or too hard … I gave him this toothbrush for his birthday four days ago. He went from brushing, on average, once a week, to brushing twice a day every day since getting it.”
Best electric toothbrush with water flosser
Reviewers love that this product is a bargain compared to buying both a brush and Waterpik separately: “The price for the Sonic and a Waterpik higher quality water flosser model, when sold separately, would amount to about $170 — a pretty steep cost and out of my budget. Then I ran across this model, the WP-900, at a terrific two-for-one price, offering a top-of-the-line Waterpik water flosser plus the Sonic electric toothbrush, and sold by a merchant here on Amazon for a price below retail. I snapped it up.” It’s super-effective, as one user says, “DOUBLE WOW. My teeth are literally VISIBLY whiter … and feel super smooth. I started on low setting for the [flosser], and raised it to where I was just comfortable. I can’t believe the difference after just one use! I can’t wait to see my gums and teeth after prolonged use of this product.”
Best electric toothbrush for kids
Thanks to a particularly sensitive brush head, this pick is great for kids, but it works for adults, too, or as one reviewer succinctly puts it, “Works great! Gets your teeth real clean! Very powerful!” Some parents buy it first for themselves and then for their kids, like one who writes, “Wow, Wow, Wow. I have never been excited about brushing teeth but I tried Oral B Vitality I just absolutely loved the feeling of having a clean mouth. This brush does a great job of reaching hard places where plaque loves to build up … I am going to order these for my three young kids because it takes all the guesswork out but keeps your teeth healthy.” Another parent likes that the built-in timer and vibration features are “Good for kids too that don’t brush well. It does the work for them.” Adds another: “MY DAUGHTER’S TEETH ARE HAPPY.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.