Everything at Sephora Is (at Least) 20 Percent Off. Here’s What You Should Buy.

By , a writer at the Strategist covering wardrobe basics and personal care. She joined the Strategist in 2020 as a junior writer. Previously, she wrote about style at Texas Monthly.

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Photo-Illustration: The Strategist; Photos: Retailers

If you missed out on Black Friday and Cyber Monday or were eyeing something specific that wasn’t on sale, you’re in luck. Sephora’s having yet another deals event that’s actually quite good. All you have to do to access the deals is be a Beauty Insider member, which is free to join, and use the code HAVEITALL at checkout. (Note that the code is good for only one use, so use it wisely.) No matter your status — VIB, Rouge, or newbie — you get 20 percent off sitewide (which is the same discount only top-tier Rouge members got back in November) and 30 percent off Sephora’s in-house collection.

To help make shopping easier for you, I’ve sifted through and curated what’s worth buying. This is a particularly great time to shop gifts for the beauty-obsessed in your life, so I dedicated an entire section to just that. I also included lots of longtime Strategist favorites — like an ultrahydrating moisturizer for winter skin and volumizing shampoo for flat hair — and some things I’ve been eyeing myself. I’ve also categorized everything by product type, so there’s a little bit of everything. While you’re here, be sure to sign up for our newsletter to find out about other worthwhile sales.

Gift deals

Hourglass Phantom Volumizing Glossy Lip Balm - Duo
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Hourglass’s lip balms deliver hydration and the prettiest “your lips but better” look. This exclusive set comes with its best-selling beige hue and a new coral shade with a pearlescent finish.

Beautyblender BEAUTYBLENDER® STARDUST Blend & Bake Set
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Surely there’s someone you know who has used their Beautyblender for far too long. They’d appreciate a fresh set.

Glow Recipe Watermelon Glow Icons Kit
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Grab this kit of best sellers from Glow Recipe, the brand beloved by beauty editors, dermatologists, and teens on TikTok. The gentle exfoliating toner in particular is buzzy for smoothing out texture.

Glossier Limited-Edition Biscotti and Espresso Balm Dotcom Duo
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This set of limited-edition Balm Dotcom lip balms would make an excellent stocking stuffer for the Glossier-obsessed.

Youth to the People The Youth System 6-Piece Minis Kit
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If they’re just getting into skin care, here’s an excellent starter pack of discounted minis.

The Inkey List It’s Giving Hydration Set
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Here’s an excellent deal on a hydrating set from longtime Strategist favorite Inkey List. It includes a cleansing balm, hyaluronic acid serum, moisturizer, and lip balm.

MERIT Mini Flush Balm Cream Blush Trio Set
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Merit, beloved by folks who’ve graduated from Glossier, has a good deal on its mini-blushes. Makeup artists have told us the cream blush is buildable, sheer, and perfect for everyday use.

Iconic London Glow Goals Setting Spray And Highlighter Set
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Iconic London’s glowy setting spray is one of my new favorites for an easy, long-lasting dewy look. And this comes with the brand’s liquid highlighter for even more glow.

Skin-care deals

Tower 28 SOS Rescue Spray
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We’ve been longtime fans of Tower 28’s facial spray because it’s moisturizing and soothing enough to calm irritated skin.

Summer Fridays Lip Butter Balm
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Strategist writer and lip-balm connoisseur Tembe Denton-Hurst says Summer Fridays is one of the best. “It uses thick butters like shea and murumuru to moisturize lips along with vegan waxes that give it a lip-gloss-like shine,” she says.

First Aid Beauty Ultra Repair Cream - 8 oz.
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Grab our favorite moisturizer for dry skin just in time for cold weather. Made with ceramides, shea butter, and colloidal oatmeal, it’s excellent for protecting the skin’s natural barrier and calming inflammation.

Augustinus Bader Mini The Rich Cream with TFC8 Face Moisturizer
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Augustinus Bader’s Rich Cream is worth the splurge: It’s packed with fatty acids and antioxidants, reduces moisture loss, and leaves skin hydrated and supple. Now you can get it for 20 percent off.

The Inkey List 15% Vitamin C and EGF Brightening Serum
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This Rio Viera-Newton–approved (very inexpensive) vitamin-C serum gives you all the benefits of the antioxidant. Plus, this is said to be more stable (meaning it has a longer shelf life).

Peter Thomas Roth Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches
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Taraji P. Henson swears by these de-puffing hydrating eye patches. “I can literally see the difference: I can see the puffiness shrink in the morning,” she says. Stock up while they’re 20 percent off.

NuFace Trinity+ Starter Kit
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I’ve had my NūFace microcurrent device for a little over a year and can attest to its face-lifting abilities.

Makeup deals

Ilia Super Serum Skin Tint SPF 40
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Ilia’s tinted moisturizer is an excellent three-in-one product, offering lightweight coverage, skin-care benefits, and SPF.

Merit The Minimalist Perfecting Complexion Foundation and Concealer Stick
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If you prefer something easier, Merit’s foundation-slash-concealer stick is our favorite for mature skin. It’s creamy, radiant, and never greasy-looking.

Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops
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Drunk Elephant’s D-Bronzi drops are an easy way to fake a subtle tan during the winter months. Strategist contributor Zing Tsjeng says they gave her a radiant “lit from within” glow.

Kulfi Free The Brow Volumizing & Laminating Brow Gel
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And fake a brow lamination with this brow gel, which Strategist writer Brenley Goertzen says is never flaky, tacky, or greasy.

Sephora Collection Best Skin Ever Full Coverage Multi-Use Concealer
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This Tarte Shape Tape dupe is nearly sold out, but if it’s available in your shade, be sure to snag it at almost half-price.

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
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Patrick Ta’s covetable blush compact comes with a cream and powder blush for long-lasting color.

Tower 28 Beauty ShineOn Jelly Lip Gloss
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I love this lip gloss for giving me high shine and subtle pigment without any stickiness that typically comes with gloss.

Sephora Collection Sephora Colorful Lip Gloss Balm
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Sephora employees themselves told us that the store’s in-house collection is an excellent source for dupes, including this gloss balm that’s said to rival Dior Lip Oil.

Dior Lip Glow Oil
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But, we certainly wouldn’t judge if you snagged the real thing while it’s discounted.

Too Faced Better Than Sex Volumizing Mascara - Black
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This is a classic mascara for a reason: It’s buildable, dramatic, and never clumps.

Hair-care deals

Nécessaire The Shampoo
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Nécessaire The Conditioner
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I attribute fixing my scalp issues to this shampoo-and-conditioner set. On top of hydrating my scalp, it leaves my hair looking shiny and healthy after every wash.

Kérastase Densifique Bain Densité Shampoo
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If you have thin hair, this is our overall favorite shampoo for its bodifying and hydrating effects.

Crown Affair the Scrunchie No. 001
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And for further protecting your hair, here’s a set of silky-soft scrunchies that happen to be our favorite affordable option.

Fragrance deals

Glossier You Eau de Parfum
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Now’s the time to stock up on Glossier You if you’re a devotee. For the uninitiated, it has warm, woody, and clean notes and is known for enhancing your natural scent.

PHLUR Missing Person Eau de Parfum
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This is one of my favorite recent finds because it balances musk and florals perfectly. Every time I wear it, I get at least one compliment.

Marc Jacobs Fragrances Daisy Ever So Fresh Eau de Parfum
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Marc Jacobs’s Daisy line remains a teen-girl staple. A bottle of this would make an impressive gift.

Sol de Janeiro Brazilian Crush Cheirosa ’40 Bom Dia Hair & Body Fragrance Mist
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For a more affordable teen-approved scent, go for Sol de Janeiro. Lots of teens told me that they try to collect every mist from the brand.

The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

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