Why Is Everyone in the Office Dressed to Go Skiing?
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A few months ago, a new brand of “technical performance intimates” (otherwise known as long underwear) calledMateklaunched. Founded by former NikeLab designer Abigail Stern, Matek’s pieces are inspired by retro 1960s and 1970s ski imagery — thinkCher in a bright blue one-piece ski suit with white piping and a snow-white puffer— and are meant to be worn bothon the slopesand off. Pieces include a surprisingly flattering button-down one-piece long john called aGentoo, a sweat-wickingturtleneck leotardandlegging set, and a weirdly charming unisex fleece turtleneck bib with arm holes calleda Dik-Dik. The Dik-Dik, in particular, has been a hit — it’s recently shown up on the necks of influencers from creative director Gia Seo (inlimegreen), Ralph Lauren’s Sarah Brown-Rubenstein, and model Lindsey Wixson.
The popularity of Matek, and the DikDik, makes sense:skiwearhas been showing up everywhere lately — yes, sometimes in its natural habitat (off the slopes), like Orlando Bloom’s post-mountain ski pants and a cowboy hat (a look thatGQaptly dubbed “apres-ski freak”), but also farther afield. Man Repeller’s Leandra Medine Cohen has posted many a selfie inKule’s striped balaclava; Bella Hadid recently donned somepuffy white UGG Montara boots on the couch; and, of course, there’s Billie Eillish’s manyski-inspiredsunglasses. And Matek isn’t the only brand who has recently launched pieces that work as well in the city as they do in Aspen. Perfect Moment, aperformance outerwearbrand founded by documentary filmmaker and professional skier Thierry Donard, recently collaborated with Goop on a “Slope-to-Streetwear” collection, which included a stripedfull-body base layerthat’s easy to imagine layering with jeans (“we’re starting to develop ‘leisure’ wear for our customers that want to wear our stuff off the slopes, and in cities, and at home,” says the brand’s creative director Jane Gottschalk). Balenciaga released someSki Rectangle Sunglassesin their Spring/Summer 2020 collection, and Net-a-Porter, Farfetch, and Rent the Runway all currently have ski-dedicated sections on their sites, stocked with pieces that are decidedly city-street appropriate.
Street Ski is a logical next step forathleisure, saysWGSNtrend forecaster Sidney Morgan-Pietro. Liketennis-wear-as-streetwear before it (in 2017,Jacqueslaunched with court-and-office-appropriate compression shirts, and the tagline “athletic meets Aesthetic, on and off the court”) the trend isa more glamorous version of its crunchier sibling,gorpcore, the movement responsible for all of your Cobble Hill neighbors wearing Bear Mountain-appropriatehiking bootsand aPatagonia fleeceto the laundromat. “Gorpcore was about adventure, hiking, and exploring, and it brought a lot of outdoor retailers, like Patagonia and North Face into regular, day-to-day wear,” Morgan-Pietro says. Like gorpcore, the ski trend draws from heritage brands — in this case luxe places like Moncler and Fusalp, an outerwear brand launched in the French Alps in the 1950s thatspecializes in sleek and sexy ski suits. Unlike gorpcore, though, it’s elegant and slightly aspirational — skiing, as a sport, is expensive, and connotes a certain winter-y glamour (again: thinkCher).
As the trend mushrooms, it’s become slightly more accessible: ASOS is now selling $150 ski pants that closely resemblePrada’sslightlymore expensive $1,630 pair. And earlier this fall,J.W. Anderson’s Uniqlo collaborationlaunched with high-tech leggings — shown paired with a ski-top, and, in the next picture over, under a pleated skirt. All the look needed was a DikDik and atote.
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Matek’s sweat-wicking, odor-protecting leggings, which have a mesh panel from the knee down, meant to layer better with thick socks to go under ski boots (or your regular snow boots).
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The fleece Dik-Dik, which can be worn over a sweater and has all the warmth of your coziest scarf without the added bulk. Stern told us she likes to pop the Dik-Dik on before going to sleep on a flight.
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The Matek men’s Gentoo, which was recommended to us bytrend forecasterswhen we talked to them about the trendiest holidays gifts last month.
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A tech-y looking pair of leggings at a much lower price — and that would look just as good under a skirt at work as they would on their own for running errands.
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Prada’s delightfully citrus-y “ski trousers.”
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A similarly tangerine pair from Billabond, at about a tenth of the price.
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And a more sedate black pair that would pair well with your wildest Fair Isle sweater.
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A, dare we say it, sexy snow suit from the goop x Perfect Moment collaboration.
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Kule The Moritz
A Kule Balaclava similar to Leandra Medine’s, which would come in handy next time you get caught in that wind tunnel on your way to the office.
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This alpine-worthy scarf is from Carema, a new brand of ski-inspired sweaters and winter accessories.
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