We Found Lots of Levi’s Under $50 — and 79 More Prime Day Fashion Deals

Save this article to read it later.
Find this story in your account’s‘Saved for Later’section.
Comment
In this article
Amazon’s eighth-annualPrime Day— or days, really — is almost over. You probably know the basics by now, but here’s a quick summary: It’s a Prime-members-exclusive event (you can sign up for afree 30-day trial) with very limited-time lightning deals along with two-day-only ones. It’s become a shopping holiday of sorts, likeBlack Friday. Honestly, Prime Day is like ourSuper Bowl.
Past Prime Days have taught me that to get the best fashion discounts, you have to do a little digging. Amazon’s in-house brands — includingthe Dropand Amazon Essentials — almost never go on sale aside from Prime Day, when you can find them for around 20 to 30 percent off (such as a pair of strappy sandals below). There’s always a trove of markdowns onLevi’sjeans and Calvin Kleinunderwear(it’s time to stock up on those three-packs). But one of the greatest secrets is theShopbop section(the high-end designer site is owned by the big-box retailer):Last year, I spotted Falke socks, Staud bags, and Loeffler Randall hats hidden away there. This year, there are markdowns on Mara Hoffman swimsuits, Kule totes, and Smythson card holders. (It also feels more curated than the Prime Daylanding page.)
Below, I’ve rounded up the best Prime Day 2023 fashion deals, including Strategist favorites like Levi’s “deliriously high” Ribcage jeans and classic Hanes whiteT-shirts. I’ve included any bargain so good I couldn’t not mention it; all items are at least 20 percent off, unless they’re one of those products that are rarely (if ever) on sale. On the second day of Prime Day, stock usually sells out faster than the first. The best advice I have: Don’t dillydally!
That’s especially true as Prime Day winds down. Although I’m finished checking this post for the night, all of the deals below will stay live as late as 2:59 a.m. ET — just keep in mind that availability and stock can change as folks finalize their carts. Ourdeals editorwill be back on Thursday morning with a rundown of the best post–Prime Day sales. And to make sure you don’t miss anything, why not sign up for ournewsletter, too?
Women’s clothing

New! You can now save this product for later.
Levi’s Wedgie Straight Jeans
Our most-written-aboutjeansare almost 40 percent off in select washes. You won’t get an actual wedgie in them, contrary to their name.

New! You can now save this product for later.
We’ve named the Levi’s Ribcage the “Goldilocks of jeans” for its super-high rise and straight-leg shape. Strategist editorMaxine Builderpredicted it would be the new Wedgie.New Yorkdeputy editorAlexis Swerdlofflikes that the jeans are “stiff without being too constricting” with “just the right amount of flare.”

New! You can now save this product for later.
The 720 is among Levi’s skinniest of skinnyjeans. Still, writerDiana McCorrysays the style has “enough stretch to avoid that nasty tummy compression but enough shape to create a great silhouette when you stand up.”

New! You can now save this product for later.
And these have a DIY air about them — as though you sewed two pairs of 501s together, thanks to some interesting seaming.

New! You can now save this product for later.
If you’re in the market for jorts that show some leg, the cutoff version of Levi’s legendary501s— complete with a frayed hem — is now 40 percent off.

New! You can now save this product for later.
The mid-thigh version is even more deeply discounted at almost 60 percent off.

New! You can now save this product for later.
A sexy halter for festival season — or Daisy Jones cosplaying.

New! You can now save this product for later.
You could wear this denim dress on its own — or layer it with aT-shirtorturtleneckfor something a little more grungy.

New! You can now save this product for later.
These are similar to the pleated Vince pants that Strategist beauty writer Tembe Denton-Hurst called herbest buy of 2022. Hers are $345, while Theory’s come in at $180 on sale.

New! You can now save this product for later.

New! You can now save this product for later.

New! You can now save this product for later.
It wouldn’t be Prime Day if the famousAmazon coat— first seen on the Upper East Side in 2018 — wasn’t on sale. It’s slightly more expensive than it was during the company’sOctober Prime salebut nonetheless a Very Good Deal at $50 off. Thefaux-fur-trimmed versionis discounted too.

New! You can now save this product for later.
If youmustgo to the office, this double-breasted blazer will look sharp through even the most boring of meetings.

New! You can now save this product for later.
As featured in the newsletterPerfectly Imperfect(hat tip to Swerdloff). These are also tag-free with more moderate coverage, so they’re a little cheekier — in a good way.

New! You can now save this product for later.
Many a model has crowed about “my Calvins,” but the brand is beloved for a reason. RapperJunglepussypraised theundies’ “smooth finish under fitted clothing,” and emphasized that “their fabric keeps the coochiefresca.” Enough said. These are going fast in different colorways, but a set of classic black, white, and gray is still in stock (for now).

New! You can now save this product for later.
Calvin Klein Invisibles Seamless Thong Panties - 3 Pack
If you’re thethongtype, these barely-there panties are made from a seamless microfiber. Plus there are no tags to itch or irritate.

New! You can now save this product for later.
In our guide to the best bras for small breasts, this ThirdLove bra won the title of “Best Overall.” Though I’m not small-chested myself, I was impressed with the fit of it — I didn’t have any trouble with spillage. (FYI: You’ll need to clip the on-page coupon and then a 20 percent discount will show up at checkout.)

New! You can now save this product for later.
Even after Lauren Stephens, co-founder ofDudley Stephens, stopped working in Calvin Klein’s PR department, she remained a fan of the brand. The memory foam on her favoritebra— which we’ve named the best T-shirt bra — forms to the body for a better fit.

New! You can now save this product for later.
And this strapless bra features smoothing cups that are cut slightly lower so they don’t peek out from a neckline.

New! You can now save this product for later.
Calvin Klein Modern Cotton Unlined Wireless Bralette
Selling SunsetstarChristine Quinn, a self-professed “creature of habit,” can’t live without this bralette. She recommends the matchingthongstoo. “They’re also so breathable, which, believe it or not, is a hard thing to find,” Quinn promises.

New! You can now save this product for later.
Pepper makessmall-chest-specificbras (including AA, A, and B cups). The All You is one of the brand’s bestsellers. Strategist writer Lauren Ro likes that it keeps her natural shape: “There’s nothing worse than when your boobs just look like the cups of the bra.”

New! You can now save this product for later.
In our guide to thebest wireless bras for large breasts, this True & Co. took the title of “best seamless.” Strategist contributor Brodie Lancaster considers it among her favoritework-from-home brasfor its “full-coverage, long-enough-to-be-a-crop-top” cut.

New! You can now save this product for later.
This lacy little number is another bargain from True & Co. at 40 percent off.

New! You can now save this product for later.
SinceBarbie-mania is in full swing, this one-piece from Mara Hoffman feels of the moment. (TheBaywatch–esque high-leg cut will make it a favorite for seasons to come, too.)

New! You can now save this product for later.
Or this trippier print might be more to your taste.

New! You can now save this product for later.
It’s a cover-up that you could actually get away with wearing as a dress. I especially like the diamond-shaped eyelet trim.

New! You can now save this product for later.
This shirt reminds me of Ina Garten’s Hamptons uniform onBarefoot Contessa. (Note: Thematching shortsare sold out at the moment.)

New! You can now save this product for later.
Spanx’sshapewearis known for smoothing without smothering. These leggings are designed with shaping support with a double-layered waistband and no center seam (read: no camel toe).

New! You can now save this product for later.
If you already ownOutdoor Voices’Exercise Dressin multiples, you might try the Bianca fromGirlfriend Collective. It has a built-in unitard liner with a support band under the bust (so you could theoretically go braless) — and yes, there are pockets on the inside.

New! You can now save this product for later.
These Marina PJs from Sleepy Jones are similar to the Sleepy Jones set thatKarlie Klosssleeps in — her mother instilled in her the belief that “when you go to bed in matching pajamas, you sleep better.” The pajamas are made completely from cotton for thehot sleepersamong us.
Women’s shoes

New! You can now save this product for later.
A strappy pair of sandals — with a not-too-high heel — for wedding season.

New! You can now save this product for later.
Mary janes can sometimes look sophomoric but not these. And the square toe keeps them fresh. (I’m a sucker for the shinyfauxpatent leather, too.)

New! You can now save this product for later.
Sam Edelman makes one of our favoriteloafers. These backless Lennons have the chunkiness the brand is known for.

New! You can now save this product for later.
The British boot brand hasveryfew styleson sale (the boots are all over the place, price-wise). These gladiator sandals are a highlight for something edgier than a flip-flop.

New! You can now save this product for later.
These are a version of the Sorels that Strategist contributor Diksha Basu callsMarni-esque: “Over-the-top in the best way, they looka little bit Marni, alittle bit Suzanne Rae for Teva.” And they’re almost 70 percent off in this coral colorway.

New! You can now save this product for later.
These color-blocked mules have a chic but manageable kitten heel.

New! You can now save this product for later.
TRETORN Rawlins3 Sneaker

New! You can now save this product for later.
These on-sale Crocs feature a 1.6-inch platform for a little extra boost.

New! You can now save this product for later.
UGG’s Fluffettes are a cousin of the Coquettes, which we named thebest slipper for women. These have a warm wool lining and a fluffier outsole.
Women’s accessories

New! You can now save this product for later.
For abeachgetaway — or (discreet) people-watching on a park bench.

New! You can now save this product for later.
Or for something more eye-catching, these Le Specs come in a banana-yellow shade.

New! You can now save this product for later.
These Burberry shades have a more muted boldness — think of them as the middle ground between the Ray-Bans and Le Specs above.

New! You can now save this product for later.
Parisian designer Sylvia Toledano is known for her bright enamel pieces — these heart-shaped hoops are decorated with a rainbow’s worth of dots.

New! You can now save this product for later.
One-up the standardBoat and Totewith Kule’s statement-making strawberry-emblazoned one.

New! You can now save this product for later.
Here’s a minimalist bag for thedenim nerdswho take pride in breaking in their jeans from theFrench label.

New! You can now save this product for later.
The crocheted marigolds make this Lele Sadoughi bag too pretty to pass up — especially at over 50 percent off.

New! You can now save this product for later.
Streamline your about-to-pop wallet by downsizing to this slim card holder. (Plus, Smythson is known for itsluxury leather.)
Men’s clothing

New! You can now save this product for later.
“The Levi’s 511 is to slim-fit jeans what the 501 is to straight-leg jeans: a standard-bearer,” explains Strategist contributor Charles McFarlane in our guide to thebest jeans for men. Stylist Brandon Garr likes that he “can be a bit more daring in them” since he doesn’t have “to worry as much about the replacement cost if they get a little roughed up.”

New! You can now save this product for later.

New! You can now save this product for later.
I was surprised to find these Vince pull-on shorts for half off — especially since they’re made of (usually expensive) hemp.

New! You can now save this product for later.
For a bolder take on ashort-sleeved button-down, this one is printed with an abstract floral design instead of more typical stripes.

New! You can now save this product for later.
Or if you’re not a print person, here’s a short-sleeved oxford-style shirt that comes in several solid colors and a couple of windowpane patterns for those days when you’re feeling daring.

New! You can now save this product for later.
This Paul Smith button-down has a kitschy, quirkyBodevibe.

New! You can now save this product for later.
Calvin Klein Cotton Classics Trunks
Cheerleading coachAndy Cosferent(from Netflix’sCheer) calls these trunks comfortable, praising how they stay in place.

New! You can now save this product for later.
These already cheap Championsweatsare even cheaper at the moment. The joggers have a slimmer leg than what’s traditional, making them less slouchy-looking.

New! You can now save this product for later.
When a reader asked aboutwedding-registry suggestions, Strategist style columnistChris Blacksuggested Gildan’s sweatshirts as one of his ten recommendations. “They aren’t fussy, just roomy and warm,” he says.

New! You can now save this product for later.
But those who are more into labels might prefer this status-y sweatshirt. The fox-head logo will let everyone know it’s by French Japanese brand Maison Kitsuné.

New! You can now save this product for later.
While sweater weather may seem far away, this half-off lightweight one from Tommy Hilfiger will be an ideal transitional piece once fall arrives. (Peep the tiniest logo on the chest.)

New! You can now save this product for later.
Hanes Men’s Essentials T-shirt Pack
Hanes’s humble T-shirts have a devoted following that includes Claude Home founderMaggie Holladayand writerSophie Kemp. Alexander Chee, author ofThe Queen of the Night, is dedicated to the tagless version. This pack is probably its most basic of basics, and the sale price works out to less than $5 per shirt.

New! You can now save this product for later.
Thesegym shortsfrom Fruit of the Loom have 20+ UPF protection and odor-control technology for the sweatiest outdoor workouts. (Or just have them for lazing around.)

New! You can now save this product for later.
Carhartt can cut a mean pair of pants. These chinos are no exception, with a fitted but not tight tapered straight-leg.
Men’s shoes

New! You can now save this product for later.
These Reeboks feature a midsole made from lightweight EVA (which is a material often used in Birkenstocks) and a padded-foam sockline to make them truetennis shoes.

New! You can now save this product for later.
Theserunning shoesfrom New Balance feature the brand’s signatureFresh Foamcushioning and rubberized “pods” on the sole for better traction. Plus, you don’t even have to tie them.

New! You can now save this product for later.
APL has established itself as a favorite in thefitness world. The Blisses are one of its slip-on styles, with a pull tab in the back for an easy on-and-off.

New! You can now save this product for later.
Strategist senior editor Simone Kitchens oncesaid, “It’s an off day when at least three of my co-workers aren’t also wearing Converse.” These are deservedly a classic.

New! You can now save this product for later.
These handsome oxfords will work for interviews and dressed-up dinners alike. The dark-purple laces are a delightful detail.

New! You can now save this product for later.
Men’s accessories

New! You can now save this product for later.

New! You can now save this product for later.
And here’s a cheap Champion cap for when the slick-back isn’t working.

New! You can now save this product for later.
Whether you’re courtside or on the court, this visor will keep the sun at bay (but still remember tosunscreen).

New! You can now save this product for later.
If pants pockets aren’t enough to hold your essentials, consider this sling bag, which has zippers inside and out.

New! You can now save this product for later.
You get two belts for the price of one — and that price is under $20. Note: Levi’s recommends ordering two inches larger than your waist size.
Kids’ clothing and shoes

New! You can now save this product for later.
Their next sunny adventure could include this trio of swim separates, which comes in three different patterns. The three-piece set — a rash guard, tankini top, and bottoms — has UPF 50+sun protection.

New! You can now save this product for later.
These flip-flops and jelly fisherman sandals come to $7 each right now. The flip-flops have a back strap to keep them in place, while the jellies have a hook-and-loop closure kids can fasten on their own.

New! You can now save this product for later.
Merrell makes Strategist-staffer-approvedwater shoesthat can handle just about anything. The adorably named Bare Steps version makes a greatkids’ summer shoe(time to hit the splash pad!) and has a roomy toe box to account for growing tootsies.

New! You can now save this product for later.
Though back-to-school shopping might still be a few weeks away, a head start never hurts. This apple print would be perfect for picture day.

New! You can now save this product for later.
It’s an all-in-one outfit complete with a hoodie, pull-on pants, and two bodysuits to choose from. I’m partial to this preppy letterman-jacket-inspired version that’s too adorable to pass up.

New! You can now save this product for later.
This set is another bargain. With its two pairs of patterned shorts, a graphic T-shirt, and a polo shirt, you’ll easily be able to mix and match the pieces (together and with what’s already in their closet), making it an even sweeter deal.

New! You can now save this product for later.
Perfect for the newborn who’s prone to constant outfit changes.

New! You can now save this product for later.
The Children’s Place Pull-On Cargo Shorts
Your toddler can put these shorts on all by themselves. They even have adjustable waist tabs inside for a more comfortable fit.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.




