All the Best Black Friday Fashion Deals
Save this article to read it later.
Find this story in your account’s‘Saved for Later’section.
Comment
Now that I’ve covered theBlack Fridayshopping holiday for several years, I can say this with confidence:Whether you’re shopping forgiftsor just for yourself, fashion deals can be hit-or-miss during the post-Thanksgiving buying crush. It’s so tempting to view every discount as a Very Good Deal, but not all coupon codes are created equal. I should know: As the writer tasked with helming many of the Strategist’s fashion stories — including writing about thebest button-downs,high-waisted jeans, andshapewear— I’m quite discerning when it comes to what’s marked down during Cyber Weekend.
At most retailers, especially larger ones, anything less than 20 percent isn’t really worth your time. (Though whenever possible, we consider pricing history and trends and assess the latest deals accordingly.) For discounts of 30 percent and higher, or when a deal is rare or youreallylove something, don’t dillydally.
For this list of the best Black Friday fashion deals, I focused on showcasing retailers we’ve written about before and expert-recommended items that have the Strategist seal of approval — likeOttessa Moshfegh’s favorite pajamas and the ever-popular Levi’s we’ve dubbed the “Goldilocks of jeans.” Personally, I’ll probably do most of my shopping atOlympia Gayot’s J.Crew— I’ve already purchased thiscrystal-collared crewneck, but plan to keep browsing the site in my downtime.
Just so you know: I’m done checking this post for the night. But I’ll be back on deal-hunting duty onCyber Monday. So see you soon — and if you’ll be shopping in other product categories liketoys,kitchen, orbeautyover the weekend,be sure to check out ourfull guide to the best Black Friday sales, and sign up for ournewsletterfor even more deals coverage.
Abercrombie’s denim is popular with bothpetitesand taller folks, like Strategist writerLatifah Miles(who’s five-foot-ten). Stock up while the brand is offering 30 percent off.
New! You can now save this product for later.
Thesejeansare so comfortable that content creatorAmy Serranowore them for “a round of high kicks with the Radio City Rockettes.”
If you missed out on the all-in-one retailer’sEarly Access Salein October, our eagle-eyed editors have spotted lots of evenbetterdiscounts this Black Friday (here’s ourexhaustive guideto the sale).
New! You can now save this product for later.
Orolay Thickened Down Jacket
The famed Amazon coat — seen on stylishUpper East Siders— is now the same price it was duringPrime Day.
New! You can now save this product for later.
New! You can now save this product for later.
New Balance 608v5 Casual Comfort Cross Trainer
If you need another dad sneaker, lots ofNew Balances— including thisvery’90s pair — are between 30 and 50 percent off.
It only happens once a year: Get 30 percent off (almost) everything that’s full-price. Plus, get an additional 50 percent off sale items.
New! You can now save this product for later.
This classic ribbed pullover comes in a very on-trend shade of Schiaparelli shocking pink.
In our poll of1,000 seniors, Athleta beat Lululemon as the most-mentioned brand of choice. And the label is a favorite offitness prosas well. Now, take 30 percent off your purchase.
New! You can now save this product for later.
Oneseniornamed JoAnn praises these joggers for their dressier rib-knit waistband.
New! You can now save this product for later.
“They’re supersoft and move well with your body, and they also give light compression and support so they look awesome on [almost] every type of figure,” says FitHouse strength instructor Nina Marchione of theseworkout leggings.
Baggu is a big hit withStrategiststaffers— and if you’re not yet a convert, now’s your chance to get 20 percent off sitewide during Cyber Weekend.
New! You can now save this product for later.
The brand’sbest-selling totecountsComing Soonco-founder Fabiana Faria and Lisa Bühler ofLisa Says Gah!as fans. The mushroom print would make a practical (and very cute) grocery bag.
New! You can now save this product for later.
Strategist senior writer Liza Corsillo considers this laptop sleeve thebest thing she bought last year. The “ultrapadded” design protects her computer while also being slippery, so it “slide[s] into a backpack or purse quickly and easily.” (And the “neon-rose” version is beloved by Strategist senior editor Jen Trolio.)
Like J.Crew, Banana Republic is going through its ownrevamp. And if you’ve been waiting for somedeepdiscounts, the brand is offering 40 percent off your full-price purchase for Black Friday.
New! You can now save this product for later.
This is one of those easy-to-throw-on pieces that make you look more put-together than you actually feel.
And while you’re at it, you can get an extra 20 percent off at Banana Republic’s outlet store.
New! You can now save this product for later.
The Haydens are my favoritework pants— and this is the cheapest I’ve ever seen them go for.
On Black Fridays past, the Brooklyn-based fine-jewelry-maker has offered 15 percent off almost everything. So it’s big news that this year, for the first time ever, much of its site is 20 percent off. Catbird’sjewelry sectionis full of (literal and figurative) gems, but check out its (admittedly smaller selection of)home and beautygoodies for cleverstocking stuffers(like thischocolate caviar tin).
New! You can now save this product for later.
This is the cheapest you’ll ever see the company’s signature signet ring (which never leaves my finger).
Those intoScandinavianstyle should turn to Cos, which is hosting its annual Black Friday sale with 25 percent off sitewide.
New! You can now save this product for later.
Since this jacket is reversible, you’re really getting two coats for the (discounted) price of one.
The underwear-maker is offering up to 60 percent off select colors of its best-selling bras.
New! You can now save this product for later.
Amanda McMillan, a restaurant general manager in Brooklyn, favors the “French-girl-lingerie-under-structured-boxy-menswear look” of thisbra.
Like Baggu, Dagne Dover is a big name in thebagspace. Whether you’re in need of one for commuting locally or traveling internationally, get 25 percent off sitewide with code BFRIYAY25.
New! You can now save this product for later.
New! You can now save this product for later.
Strategist editor Maxine Builder likes the brand’sfanny pack, which has a little logo on the backside “in relatively small print” so it’s not as flashy as many others.
Everlaneis taking up to 50 percent off some of its most popular styles. (You can also read ourroundupof everything we recommend worth buying from the brand, at any time of year.)
New! You can now save this product for later.
Emma Wartzman, the Strategist’s kitchen-and-dining writer, says thisturtleneckhugs you without being “Uniqlo Heattech–tight.”
New! You can now save this product for later.
These pull-onwork pantsare a favorite ofSloan Symington, marketing and strategy director atStratia Skincare. “You’d never know I was wearing such comfy pants,” she says.
For “Feel Good Friday,” as the company calls it, you can get 50 percent off select styles.
New! You can now save this product for later.
This oversize thermal caught our eye, especially for its exaggerated sleeves.
It’s a twofer deal over at Gap: Get 50 percent off plus an extra 10 percent off at checkout.
New! You can now save this product for later.
“These thongs from Gap are what I believe to be peakunderwear,” says our former deals writerLeah Muncy, whocomplimentstheir “universally flattering V-waist” and high leg.
Rarely does this much-beloved athleisure brand have sitewide sales — but now is one of those rare times. Get 40 percent off, with select (read: already marked-down pre–Black Friday) styles up to 70 percent off. (You should check out ourfull guideto the sale, too.)
New! You can now save this product for later.
The Paloma bra earned a coveted spot in ourbest bras guide. Natalie Holloway, co-founder of Bala,wears hersfor intense workouts, while Strategist contributor Brodie Lancaster counts it among hermost-worn WFH bras.
New! You can now save this product for later.
These leggings are Girlfriend Collective’s top seller, made for high-impact workouts with four-way stretch — and we’ve heard them described as “insanely comfortable.”
During J.Crew’s Black Friday Event, you can get 50 percent off plus an extra 10 percent off your entire purchase (which will appear at checkout) with code FRIDAY.
New! You can now save this product for later.
This is our pick for the best overallOxford shirt. “They’re not disposable-feeling, but they don’t feel precious, either,” says photographer Mikael Kennedy, who even wore one on his wedding day.
New! You can now save this product for later.
J.Crew Classic End-on-End Cotton Pajama Pant Set
AuthorOttessa Moshfegh’s favorite pajamas are also now half-off. Former Strategist writerHilary Reid(who owns an earlier version of the set) says “they have a slight air of formality to them — they’re the kind of pajamas I imagine wearing while trying to finish the last half ofSwann’s Wayor while reading a newspaper in bed.”
The beloved maker ofstriped teesis having its first-ever Black Friday sale, with select styles majorly marked down.
New! You can now save this product for later.
This rugby is made from deadstock for a slightly trippy effect.
The denim house is having its best deal of the year, offering 40 percent off everything in honor of what it’s cheekily calling “Indigo Friday.” There are a number of specially priced “doorbuster deals” on top-selling items, too. And the discount prices are conveniently listed on the site, so you don’t have to do checkout math.
New! You can now save this product for later.
Ourmost-recommendedjeansare now under $50.
New! You can now save this product for later.
Levi’s Ribcage Straight Ankle Women’s Jeans
We dubbed these Ribcage jeans the “Goldilocks of jeans,” with Builder describing them as “deliriously high.”
New! You can now save this product for later.
Strategist style columnistChris Blackcalls the501s“perfect for every occasion.”
Theirreverentindie label Lisa Says Gah is offering 30 percent off sitewide when you use code GAH30 — so to stock up onhorse-girl teesandnot-preppy sweater vests.
New! You can now save this product for later.
This slip dress — printed with roses, bows, and strawberries — is still in stock in every size.
Many of the athleisure company’s best sellers are up to 50 percent off for Black Friday. We also have a whole post dedicated tothe brand’s very best deals.
New! You can now save this product for later.
The Energy bra earned the title of “best for high-intensity workouts” in oursports braguide. “It’s great for all activities but especially training and running,” explains Alexa Javens, a coach at Williamsburg workout studio Session.
If yourundiesdrawer needs an update, Knickey is offering 25 percent off sitewide.
New! You can now save this product for later.
Evelynn Escobar-Thomas, founder of intersectional hiking clubHike Clerb, is a self-confessed “granny-panty stan,” and these briefs are her go-to pair.
Madewellis home to lots of Strategist-approvedtotesandT-shirts, and they’re all 50 percent off with code TGIF, as part of the brand’s sitewide sale.
New! You can now save this product for later.
Costume designerSabrinna Fabipraises thistop’sstretchability. “It just hugs your body really well, so you can show off your curves and still be really comfy,” she says.
New! You can now save this product for later.
Former Strategist writerHilary Reidapproves of this bodysuit, which has a thong bottom to ensure “that your tucked-in turt doesn’t budge.”
New! You can now save this product for later.
It’s alongtime Strategist favorite— now less than $100.
The company’scashmereis usually splurgy, but now it’s a bit less so. Take 40 percent off with code BLACKFRIDAY20.
New! You can now save this product for later.
Sabine Le Guyader, co-founder ofLady Grey Jewelry, and Torie Tilley, founder of jewelry brandCommon Era, oftenstealtheir husband’s Naadam sweaters, like this classic turtleneck.
If your taste is designer, Net-a-Porter is a gold mine. Its Black Friday sales includes up to 50 percent off labels like Mara Hoffman and Missoni.
New! You can now save this product for later.
The French sneaker label is a favorite of present and pastStrategist folks. And for under $100 right now, these Campos are too good of a deal to pass up.
New! You can now save this product for later.
Photo editor Joanna Muenzconsidersthese part of her “swanky loungewear” collection. Thepajamasearned abest-in-class blue ribbon, too.
Select Nike styles — including sneakers and sweat shorts — are an extra 20 percent off with code BLACKFRIDAY.
New! You can now save this product for later.
You’ll find a platform version of the cult-classic Air Force 1s — which we’ve named thebest white sneakers— hidden in the sale section.
Nordstrom’s Holiday Deals Event continues until November 29. The retailer has boasted that there are more than 15,000 discounts available, mostly from 25 to 40 percent off — don’t miss ourfull guide, but I’ve included a few longtime Strategist favorites here as well.
New! You can now save this product for later.
The “the unicorn ofundergarments,” according to writerMolly Lamoureux, is now 40 percent off.
New! You can now save this product for later.
These Hokas have been a top-clicked item on our site. We crowned them thevery bestslippers for men, and Timothy Grindle, co-founder ofCanoe Club, describes wearing them as “walking on clouds.”
The athletic-apparel company is offering 30 percent off everything (with up to 70 percent off its OV Extra — a.k.a. last-chance items — section).
New! You can now save this product for later.
“It’s supportive without being clingy or constrictive, which is a fancy way of saying I don’t need to wear a bra with it,” says Builder of thissporty little number.
New! You can now save this product for later.
Great Jones founder (and former Grub Street senior editor)Sierra Tishgartwrote an entireode to these sweats. “If, like me, you’ve only ever worn college sweatpants with ketchup stains, they’re a revelation,” she promises.
You can get 25 percent off everything at the sustainable-clothing-maker for Black Friday.
New! You can now save this product for later.
“Normally, when people call jeans ‘comfortable,’ I want to ask them how much Levi’s is paying them to say that, but, truly, thesearecomfortable,” says Strategist managing editor Kelsie Schrader about Reformation’s Cynthia jeans, which are featured in ourbest high-waisted jeansstory.
Yes, Princess Diana’siconic(andinfamous)sheep sweateris on sale — but you’ll also find all sorts of knits for up to 75 percent off. (The company’srecent collaborationwith English artistLuke Edward Hallis shockingly marked down as well.)
New! You can now save this product for later.
As also seen on thePeople’s Princess.
New! You can now save this product for later.
This Tudor-rose-patterned pullover is pretty festive, without crossing over intougly Christmas sweaterterritory.
Shopbop is offering one of its best deals of the year: 25 percent off sitewide with code HOLIDAY. (Plus, if you’re an Amazon Prime Member, you get free two-day shipping if youlink your account.)
New! You can now save this product for later.
The cropped cut of this coat keeps it fresh instead of fusty.
The luxury retailer recently opened up its annual sale to the public (it was previously private for subscribers), with up to 50 percent off the likes ofIsabel MarantandBottega Veneta. It’s a real “don’t dillydally” situation — the site is a hypebeast heaven — so shop this one sooner rather than later.
New! You can now save this product for later.
These are similar to the Gannis (a.k.a. “Danish Mansur Gavriel,” as we’ve fondly called the label), featured in ourbest ankle bootsguide, but with a more dramatic, cleated platform.
Take 25 percent off with code BLACKFRIDAY at the discount designer company.
New! You can now save this product for later.
You can never have too many sweatpants, and these come in an eye-catching lime green — an excellent choice if you’re in want of something other than heather gray.
From now until November 27, the beloved Japanese basics maker is hosting its “Arigato Event,” with a number of discounts onfleece jackets,flannel shirts, and more. Sizes are going fast, so you know what to do.
New! You can now save this product for later.
Content creatorCarrie Carrollocalls the brand’sHeattechline “the gold standard” — and this T-shirt is just begging to be layered.
Another sitewide sale, this time from Urban Outfitters: Take 30 percent off your entire purchase.
New! You can now save this product for later.
We’re partial to this plushy plum shade, but this Sherpa sweatshirt comes in brown and black, too.
There are lots of markdowns in Zappos’ Black Friday section — with Strategist deals editorSam Dalynoting that the best deals are on footwear.
New! You can now save this product for later.
Everything on the site is now 25 percent off. The H&M-owned label’shigh-quality knitsare always a highlight — but honestly, it’s a good place to get yourholiday-party outfitssorted as well.
New! You can now save this product for later.
This feels like somethingSally Albrightwould wear.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
