Black Friday has arrived, and Amazon is not messing around. If you’ve visited the Strategist before, you know we cover a lot of Amazon sales. We’ve been keeping an eye on Amazon deals since October, when Amazon had its Prime Day Early Access Sale. There were a lot of great deals to take advantage of then, but this Black Friday, we’re seeing some of the steepest discounts ever on products we’ve reviewed (with more stuff discounted by 30 percent or higher than we saw during Prime Day Early Access). The much-awaited shopping holiday is synonymous with the retailer’s blowout sales, and this season’s deals have already started flying out. Whether you’ve been anticipating Black Friday for a while (and have your eye on a Casper mattress) or you’re more of a “go with your gut” shopper, we’ve got you covered.
The sheer volume of offers can be overwhelming, so we’ve done the heavy lifting for you and sifted through thousands of promotions across kitchen, home goods, tech, fashion, and more to find the best value and the most sought-after gifts, many of which are vouched for by knowledgeable professionals, stylish people, or Strategist staffers who have personally tested them. We’ll be updating this page throughout the day, so keep checking back often for more great deals, and don’t forget to sign up for our email newsletter for even more sales coverage.
Note: We’re done updating this post, but you can keep shopping the deals below all weekend. These deals might change or prices might fluctuate during that time, though, so keep that in mind. We’ll be back on Monday with updates and new deals.
Beauty and personal-care deals
Hasan Minhaj can’t live without this Baxter’s clay pomade, which he uses to help style his “thick, straight black hair.” He likes it because the formula’s “not super-shiny or greasy; it has a pretty clean finish. And I don’t have to put a lot in my hair because a little bit really does do the job.”
For those with oily skin, this Youth to the People face wash is approved by Dr. Hope Mitchell, founder of Mitchell Dermatology in Perrysburg, Ohio. It’s formulated with organic antioxidants like kale, spinach, and green tea, which Mitchell says “boost moisture in the skin, provide anti-inflammatory protection,” and won’t “leave the skin dry or tight.”
Chad Beightol, founder of grooming boutique Consigliere, has been using rotary electric razors for over a decade, and he’s always stuck with a relatively simple model like this Philips Norelco one. According to Beightol, the heads still pivot, just not as dynamically as those of the 7700, and it features a pop-up trimmer for touching up mustaches, sideburns, and edges. While we’ve seen the price dip down further, this is the lowest it’s been in the past year.
This spray keeps bathrooms and small spaces — like RVs — smelling good. It’s the cheapest we’ve seen.
This Sonicare electric toothbrush, which comes with a charging travel case and an extra brush head, is at the lowest price we’ve ever seen.
We’ve written about Weleda’s Skin Food a number of times — in Stephanie Danler’s original tribute to it, she noted that it’s a makeup-artist favorite, and three makeup artists — Helene Vasnier, Julianna Grogan, and Atelier Management’s Holly Gowers — mentioned it here. Because it’s so rich, Grogan prefers rubbing a little bit into dry areas of the face, “like around the nose where skin tends to be chapped.”
This kit has nearly 40,000 five-star reviews on Amazon, and when we spoke to dentists about the best teeth-whitening treatments earlier this year, they came out as the top recommendation for at-home strips. “They have the ADA seal of acceptance, which means they have been evaluated scientifically for their safety and efficacy by the American Dental Association,” says Dr. Ben El Chami, the co-founder and chief dental officer at dntl bar.
Strategist beauty writer Rio Viera-Newton credits this Benton cream for completely changing the texture of her dry, flaky skin. “This cream includes hyaluronic acid for deep moisture as well as snail and niacinamide, both of which are amazing for blemishes and texture,” Viera-Newton writes.
Several professional hairstylists we spoke with cited Klorane as their go-to for an all-around good dry shampoo — and discounted to just $14, it’s the cheapest we’ve ever seen it. Hairstylist Benjamin Talbott says that this dry shampoo works for a variety of hair types and for people with “seriously greasy scalps” because, as he explains, “the oat milk in this formula works as an astringent to dry up excess oil while also adding a softness to hair.”
Strategist contributor Lauren Schwartzberg only uses DevaCurl on her curly hair. “People with curly hair should not use shampoo. It dries out the curls when the thing they need most is moisture,” Schwartzberg writes. Instead, she uses the brand’s No-Poo, a shampoo that doesn’t lather or contain any of the sulfates regularly found in shampoo that dry out curls.
“Dewy dude” Emilio Quezada tells us that the Belif True Cream moisturizer “floods the skin with a rush of hydration while remaining ultra-lightweight,” adding that it’s an “A.M./P.M. lineup essential.” And at 30 percent off, it’s currently the lowest price we’ve ever seen it.
Home and furniture deals
If you’re looking for an air purifier that won’t keep you up at night, this one’s sleep mode was praised by thousands of Amazon reviewers for being so quiet they almost couldn’t hear it. It’s from the same company that makes the purifier that cured one Strategist writer of her dog allergy.
Or if you want an air purifier with a little more heft, this one can freshen up an 874-square-foot room in just 30 minutes.
“Cats are notoriously poor water drinkers,” according to veterinarian Angie Krause. To encourage your cat to up their water intake, Krause recommends a flowing drinking fountain because many cats prefer “fresh, running water and will drink more when water stays fresh,” she said.
New York deputy editor Alexis Swerdloff is an avid fan of Yogasleep’s Dohm white-noise machine, claiming that its genius “lies in its simplicity — unlike newfangled noise machines, with their rain-forest chirps and crackling fires, there are only two fan settings and a volume control.”
Piecework makes some of our favorite non-fusty, actually stylish puzzles. Jewelry designer Jennifer J. Matchett loves their still-life images with florals and fruits, calling them “similar to what you see in contemporary photography and styling right now.”
The Coop Home Original Loft pillow is our pick for the best overall memory-foam pillow. It’s filled with cross-cut memory foam, and an extra bag of fill is included with your purchase, so you can adjust the loft and firmness of the pillow to fit your sleeping needs.
Our pick for the best less-expensive weighted blanket, this YnM one is a favorite of Strategist associate editor Jenna Milliner-Waddell, who calls it a dupe for the Instagram-famous Gravity Blanket. “Using the blanket, I couldn’t tell you how long it takes me to fall asleep, because I’m actually sleeping instead of having nightly staring contests with my ceiling,” she says.
Former Strategist senior writer Karen Iorio Adelson tested this Zinus mattress and declared it the best less-expensive overall mattress for its “plush yet supportive feel.” Its inexpensive price tag makes it “one of the best values for a mattress, full stop,” Adelson writes.
Zinus’s Joseph bed frame also topped our list of the best metal bed frames. The brand’s furniture “finds the balance between price, quality, and style,” says Strategist writer Rachael Griffiths. “The industrial-yet-simple design of the Joseph frame feels timeless as well as trendy.”
This two-piece Samsonite luggage set will get you ready for all your travel adventures next year.
Toys and games deals
Strategist contributor Steven John says his kids would rather play with the Toniebox than watch a movie. “I was pleasantly surprised by the production value: talented voice actors, rich sound effects,” John writes. “It makes the aural experience of the content every bit as rewarding as watching the movie — arguably more so, as you create the visuals in your mind.”
5 Surprise’s mini-figurines have a timeless, all-ages appeal. “Kids love them because they get to play grown-up. Adults love them, too, because they get to play kid; shrink a household’s worth of banal necessities to the size of a snail and you can trick yourself into believing that there’s whimsy in the daily grind,” says contributor Jennifer Miller.
These Melissa & Doug Water Wow coloring pads — one of our favorite activities for 3-year-olds — are great for keeping kids entertained on the go.
There’s no better way for kids to learn about the wonders of metamorphosis than to see it happen up close, which is why we think this butterfly garden is one of the best STEM toys. Dr. Laura Phillips, a pediatric neuropsychologist, has used this kit to teach kids patience: “A lot of toys have instant gratification, but it takes days to a week or two for the caterpillar to turn into a butterfly.”
Strategist senior editor Winnie Yang says Green Toys, which uses material recycled from milk jugs, are longtime favorites of parents and kids. “Mine have gotten lots of play over the years, even now that my kid is 6.75 years old,” she reports.
This Fisher-Price baby jumper is currently at the lowest price we’ve seen in several years. Yang claims that “babies love it, mine included.”
Yang has used Britax’s Advocate convertible car seat for many years with her daughter “because it has three layers of side-impact protection (the Boulevard has two, Marathon one).” She found that the ClickTight feature makes “installation a thousand times easier and more secure than any other seat we’ve tried.”
The Dream on Me Emma three-in-one toddler bed is a go-to pick for parents whose little ones are active sleepers. “We chose this one over all the others because of the side rails on all sides,” says one reviewer. “There is just enough opening for him to get out when he wants to and not fall out when he’s sleeping.”
Jenny Tschiesche (the author of an air-frying cookbook) praised the Vortex’s durability and size as well as the handy window that allows chefs to see exactly how their recipes are doing as they cook. The Vortex “has lasted two years without damage,” Tschiesche tells us, adding that she uses it to roast vegetables, reheat buns, and make chicken nuggets, salmon, sweet-potato fries, and flapjacks.
If you’re looking to invest in new stainless steel, Wartzman declares All-Clad “as classic as it gets.” Matt Rodbard, food writer, editor, and cookbook author, calls his set his workhorse: “You get such an even temperature, and it cleans up really nicely with Bar Keepers Friend. Plus I think that having a piece of iconic culinary gear in your house feels great.”
If your goal for the new year is to strengthen your knife skills, you can’t go wrong with a set from leading knife manufacturer Zwilling J.A. Henckels. And discounted to just $130, this is the lowest price we’ve seen it since Black Friday in 2020.
Breville’s Smart Oven — the best-rated toaster oven — does much, much more than just heating up leftovers. One reviewer says it has “virtually replaced our traditional oven” and makes quick work of sheet cakes, homemade biscuits, chicken, brats, cookies, brownies, casseroles, and even a whole Christmas chicken.
Grub Street editor Alan Sytsma gave this espresso-maker to his folks a few years back — and “my parents quickly became obsessed,” he reported. It’s compact, easy to use, and produces a perfect cup of coffee time and time again.
Crockpot’s electric lunch box makes lukewarm leftovers a thing of the past — and it’s dishwasher safe to boot.
Claire Saffitz calls these kitchen scissors one of her most essential cooking tools, and chef Mike Reilly agrees. “These scissors are small and sharp enough to do fine tasks like cutting herbs, but they are also strong enough to go through fish bones, lobster shells, and chicken backs,” Reilly says.
“Even though I am a fully functioning adult who has never had trouble cooking eggs before in my life, I knew I had to have it,” says one reviewer of Dash’s egg cooker. And they weren’t disappointed: “It makes especially lovely, perfectly round omelettes with minimal cleanup required.”
Although it’s not the cheapest we’ve ever seen it, this is still an excellent deal on OXO’s coffee grinder, which comes equipped with an integrated scale. Paul Schlader, owner of Birch Coffee, likes how the feature “simplifies the process of grinding coffee for your average home brewer.”
The Hydro Flask, which we deemed the best overall water bottle, is currently on sale at the lowest price it’s ever been. Bettina Stern, founder of operations at Chaia in Washington, D.C., is amazed by the bottle’s insulation ability. “If I’m going on a run or a bike ride, I will take my Hydro Flask and fill it with cold water,” says Stern. “And then when I finish, it’s just as cold as when I left it.”
If you’re looking for a vessel to carry your drinks in (that aren’t a flask), Nicola Nice, founder and CEO of Pomp & Whimsy gin, calls these Yeti wine tumblers the “Swiss army knife of glassware.” They come with a magnetic-locking lid to ward against any accidental spills.
Fashion and accessories deals
This Orolay jacket, dubbed the “Amazon coat,” once was a fixture of the Upper East Side landscape. The price has jumped since we wrote about it (it went from under $100 to $150-plus). But you can now get the original for the same throwback price, as it’s down to just under $100.