We Tested Every Form of Facial Self Tanner: Lotions, Drops, Oils, Water, and Mists

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Photo-Illustration: The Strategist; Photos: Retailers

Facial tanners are part of my everyday makeup routine. I reapply my drops every few days to keep my glow alive, but as we approach wedding and just general being-outdoors season, they can be a nice base layer when you’re going full glam. They do feel somewhat intimidating, though: If you miss a patch on your body, it’s easily concealed, but a patchy tan onyour faceis much more difficult to disguise. But facial tanners (and self-tanners in general) have come a long way from the stinky, orange concoctions of our youth. Now, you can get odorless — or even ratherpleasant smelling— options that will absorb into your skin seamlessly and leave you with a natural-looking, fresh-from-vacation glow.

If you’re curious about what the best facial tanners are, you’re in luck. I’ve used my years of expertise (both as a beauty writer and someone whoself-tansweekly, all year round) along with reaching out to tanning and skin-care experts to find the best types of facial tanners at every budget. Before we get into recommendations, a quick note on shade range: Whereas self-tanners often come in a range of shades to suit your skin tone, facial-tanners tend to be far more customizable. Usually, the darker your desired tan, the more product you need to use. And speaking of self-tanners, you can read my guide to thebest, as well as our guide to bronze-ybody makeup, to help make your glow really sing.

Updated on February 18, 2026
We checked price and stock on all our favorites. Plus we added a tanning water that we love.

Whatwe’relookingfor

Format

Self-tanners are now available in every form you can think of. For facial-tanners, the most popular forms tend to be lotions and drops. The one you pick will come down to personal preference. I like an oily drop that I can mix in with my own moisturizer, but you might prefer a lighter lotion that won’t feel heavy on the skin. Either way, I’ve noted the format that each tan comes in below.

Price point

As comparing prices is a little trickier when formats range so widely (is an oil pricier than a lotion?), I’ve noted precisely how much product you’re getting per dollar amount below. On the several I’ve tested myself, I’ve also highlighted how long a bottle will last me before I need to restock — including the one product that lasts me a whole summer, even when I reach for it two to three times per week.

Best facial tanner overall

Tan-Luxe The Gradual Illuminating Gradual Tan Lotion
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Format:Lotion| Price point:$4 per ounce

If you’ve read my guide toself-tanners, you’ll know I’ve crowned Tan-Luxe’s illuminating drops as my favorite facial tanner before. That’s because, firstly, it’s a wonderful self-tanner. It develops gradually (as the name suggests), so the results aren’t too shocking or dramatic. Instead, over time, it gives a subtle,natural-looking glow. That makes it a great pick for beginners, agrees our resident beauty columnistRio Viera-Newton: “Whether you’re new to self-tanning or are just seeking the most natural-looking tan possible, this is perfect,” she says. But what really crowns it as my favorite facial tanner is how kind it is to the skin. “It’s basically skin care with tanner in it,” says Sabrina Johnson, a spray-tan stylist based in Los Angeles. The tanner contains moisturizing ingredients like raspberry-seed oil, vitamin E, and aloe vera and has an oil-cream consistency that doesn’t dry out the skin. So not only will skin look healthy, it will feel nourished, too. I’d recommend reapplication every two to three days to keep your glow topped up.

Photo-Illustration: The Strategist; Photo: Rachael Griffiths

Best facial-tanner drops

Tan-Luxe The Face Illuminating Self-Tan Drops
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Format:Drops| Price:$40 per ounce

Yes, these drops are pricey. But it’s worth noting that with drops, you use far less product than you would with a lotion, as drops are mixed in with a lotion that you already own before they’re applied to your face I think I’ve had my bottle of Tan-Luxe drops for about six months now, and it’s still going strong. And despite the price, they were recommended to me by three tanning experts, as well asParis Hilton. “I’ve always loved tanning,” says Hilton. “I’ve found with Tan-Luxe, all of the products give me this beautiful golden tan.”

After Hilton’s endorsement, I decided to try them for myself. The drops are a particularly oily consistency, and in the bottle, they’re a very strong shade of blood orange. This didn’t put me off, though, as you have to mix them in with yourmoisturizeranyway, so by the time the consistency is ready, it’s not so alarming. I used between three and four drops, and the next morning, my face had such a distinct healthy glow I knew that all the praise I’d heard about the drops were earned. Some drops have a borderline orange tinge that looks quite obviouslyfaux, but these drops have a real natural finish (and blended in well with my fresh layer of dark Bondi Sands — which I never apply to my face).

Both Hilton and I are naturally fairer-skinned, butJoelle Dyson, an actor and singer who has a darker skin tone, also told me that they’re her go-to. “Having the flexibility to customize the finish is so useful, and it always fades evenly,” she says. Not only are the drops customizable, they’re also forgiving. “I get a bit slapdash with it, but it still looks beautiful,” Dyson says. “As long as you wash your hands immediately after applying, there is no staining, so you don’t need a mitt or any tools.”

After trying them myself, the drops have earned their place both here and in ourBeauty 100.

Best less-expensive facial-tanner drops

St. Moriz Advanced Gradual Self Tanning Boosting Face Drops
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Format:Drops| Price:$33 per ounce

These (slightly less-expensive) drops are my facial tanner of choice after years of trialing and testing. I prefer drops over any other format of facial tanner, as I haveacne-prone skin, so I appreciate that I can just combine them with my existing skin-care routine instead of adding a new unknown lotion into the mix. I also like how customizable they are: The more drops the darker the tan. I apply three or four drops to mymoisturizerat least twice a week and find that a bottle will last me three months (a whole summer!). They also leave a very natural-looking glow, one that doesn’t look like I’ve applied makeup but have spent a very healthy afternoon out in the sunshine gardening. Make sure you wash your hands after applying, though — or you’ll be left with some tell-tale bronzed “gloves” that won’t budge for a few days.

Best facial-tanner oil

Clarins Radiance Plus Golden Glow Self Tan Face Drops
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Format:Oil drops| Price:$72 per ounce

Every timeSusannah Taylor, beauty editor and columnist, adds this Clarins tan booster to her moisturizer, she says people compliment her. “It gives a really smooth, radiant glow and slightly evens out your skin at the same time.” Again, this Clarins oil is pricey, but it operates very similarly to the Tan-Luxe drops — meaning you only need avery sparing amountto get to your desired tan. “It’s one of those products that you can apply in the morning and forget about, but when you see yourself in the mirror midmorning, you look much better than you did when you left for work,” says Taylor. For the price, you’re also getting a noncomedogenic formula which is packed with aloe vera — meaning it shouldn’t break you out and instead will leave your skin feeling hydrated, even for skin that’s on the sensitive side.

Best self-tanner for body and face

Bondi Sands Self-Tanning Foam
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Format:Mousse| Price:$4 per ounce

It is worth noting that all of the self-tanners inmy self-tanners pieceare suitable for use on the face — including Bondi Sands, which I ranked my favorite self-tanner of them all. You might want to consider a targeted facial tanner if your skin is on thesensitive,acne-prone, ordrier side, but if you know that a regular self-tanner works with your skin, this is the one that I’d recommend. The mousse is fast to dry but doesn’t dry out the skin itself. It also doesn’t have that off-putting fake-tan smell that you’ll find among so many mousses. As it fades, it does so uniformly, so you won’t be left with any patchy bits on your cheeks or forehead, and the glow it leaves is sun-kissed, and not at all artificial looking. The brand also has a shade range to suit any skin tone. “Its products tend to be really dark, so they work for dark skin,” says Johnson, who notes that the brand’s self-tanner colors have a green or neutral undertone, which helps with looking natural on many shades of skin.

Best facial tanner serum

Bondi Sands Technocolor Self Tanning Face Serum
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Format:Serum |Price: $14 per ounce

Technocolor is the newest range from Bondi Sands; it’s a line of tans that have been specifically formulated with undertones in mind. An undertone is a tan’s base shade, whichprevents the tan from appearing orange. There are four base shades: red, brown, violet, and green. For example, those with paler skin should opt for a tan with a violet/sapphire undertone to avoid orange tones. While tan ranges with different undertones are common in body tanners, I rarely ever see them in a face tanner, which is why I found this new release so interesting. Being pale-skinned, I tried the sapphire one, and it’s simply great! It leaves no orange tones whatsoever, instead giving you a very natural-looking tan (not quite “fresh from vacation,” but definitely “spent a long sunny day in the garden”). It’s also a serum, so kind of halfway between drops and a lotion (hence the price); you don’t mix it in with a moisturizer, but you also don’t need to be too overzealous with it. For those with darker or olive-toned skin, there are three other shades available.

Best tanning water

St. Tropez Self Tan Purity Bronzing Water Face Mist
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Format:Water |Price: $12 per ounce

Tanning waters, a newer category in self-tanners, fascinate me. They look and feel like water. This one from St. Tropez is an ultralight mist that contains hydrating ingredients such as hyaluronic acid and green mandarin water. Spritz three to five pumps on skin — no blending required. In four to eight hours, skin looks naturally sun-kissed. I like to mist it on clean skin (you can spritz over moisturizer for a more gradual glow) before bed so I wake up with bronzy skin. The first time I used it, my teen noticed my warmer skin tone and asked if I got a professional spray tan.

Ourexperts

Joelle Dyson, an actor and singer
Paris Hilton, DJ and TV personality
• Sabrina Johnson, spray-tan stylist based in Los Angeles
Susannah Taylor, beauty editor and columnist
Rio Viera-Newton, beauty columnist

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