people's choice

The Best Makeup Brush Sets at Ulta, According to Hyperenthusiastic Reviewers

Photo: Scan Room/Getty Images

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

And while we’ve written about makeup brushes before — including an influencer-beloved concealer brush, the best brushes for tricky looks, and the best methods for cleaning brushes  — here we’ve rounded up the best makeup brush sets, as praised by the most enthusiastic reviewers at Ulta.

Best-rated (and least expensive) makeup brush set